Tag Archives: growth

Envisioning the long-term growth of your company in addition to the short-term

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I always get stuck on this. I study analytics, I figure out my next move, I take action and measure the results. I’m good at this and I like it. I do well with my business because I am analytical and enjoy analytics. I do well because I work hard and have vision, plan and take action. But, in my quest for growth, I tend to lose track of the long-term picture. The long-term baffles me. As a child, I had grandiose long-term strategies about how I would become a multi-billionaire like Warren Buffet, dominate industry, and be world famous. It didn’t quite work out like that although I am famous in my tiny industry. I am loved by some and despised by others because I implement policies for advertising that affect other people’s lives! But, I un an advertising site, so that is my prerogative!

As a realistic adult, it is harder to look at the long run. As a child, we think that life will go the way we plan it to go. We reject the idea that things beyond our control will happen. We don’t understand that relationships can ruin our lives, or that illness can cripple us. We are oblivious to the fact that an uncontrollable turn in the market can reduce our income to pennies overnight. As an adult, my problem is that I know to much, and have been through too much. I have lost my ability to be unrealistically optimistic. But, I need to look to the long term future. I need to envision some realistic ways that my business could grow and blossom into something bigger. Growth is the goal of any business (or Twitter account) and I want mine to grow.

Since I run directories, the only way to grow is to start new directories which is relentlessly time consuming and expensive. Dealing with programmers is nearly impossible these days as they are all overloaded and completely irresponsible. To get ahead these days you need good social media, and I am already spending half of my time on blogs and social media. If I try to hire others to help me with these tasks, their performance is usually so dismal that they get fired right away. Going into the unknown to grow is the problem.

I decided upon a solution for long-term growth of my outsourcing directory. I decided to go from writing 15 blog articles a month to 80. I meditated on this business problem while at the beach, and of all of the various solutions to the growth problem that I pondered, this was the one that would have the greatest results in the next year. I have never written so many blog articles before. This is going out on a limb into a new work strategy. Will the new help I hire do a good job? Should I use my existing people? Will I even have time to do half this amount of writing? I guess this little experiment will unfold. I’ll become almost a full-time blog writer. Wish me well.

Do you have a long-term strategy for your business’ growth over the next ten years. I think that both of us should meditate on this reality!

123outsource.net’s growth

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123outsource.net’s growth

123outsource.net outsource directory is growing, but not the way we thought.   When 123outsource was created, we thought we would cater mainly to India with a strong presence in South Africa, Philippines, Argentina, China, Pakistan, and Bangladesh as an outsourcing directory.  The surprising fact is that Filipino call centers and other companies in the Philippines did not respond to our internet presence.  Pakistan and Bengladesh responded, but in a way that was far less efficient than  was necessary to continue advertising in those areas.  Additionally, South Africa and Argentina did not respond well to our web presence.

Countries that responded well
We always knew that India would be the star of the show, and Indian outsourcing companies respond very well to us. We get new sign ups from Indian companies daily.  But, the other countries that responded well to us was a surprize.  United Arab Emirates, Qatar, and Singapore are some of the lead countries that use our site.  We got some good responses from Costa Rica as well.  Singapore is our leading browser country with browser volume that surpassed the United States on many weeks.  They did so well, that we separated Singapore from our regular advertising campaign, so that we could manage them more carefully. But, why do these particular countries do so well with us?  I believe its because they have huge populations of Indian nationals who are closely tied to the motherland.  America has many Indians too, but our Indians have business or jobs that are not connected to India.  Our Deshis are tied to the local economy.

Turkey anyone?
We have just started marketing outsourcing services in Turkey.  Turkey has many startup call centers and other BPO operations, primarily in Istanbul.  We are not sure if they will respond well to our advertising, but we will see.  Advertising in India averages one sign up for every 300 clicks, so it will take another month to see if Turkey gets a sign up in its first 300 clicks.

China, the next frontier.
China is huge, and will overtake India in the Software outsourcing niche by 2015 according to current trends.  Unfortunately, the Chinese have never been as linguistically adept as the Indians, so communicating with them is not always easy.  We will see if China responds well to our new advertising presence for software outsourcing and other specialties.  We got 10 clicks from China on our first day of advertising, so we expect the click volume to be higher as time goes on, and as the next business week begins. We hope that many companies in China will sign up to be on our directory.

Costa Rica
Most people don’t even know where Costa Rica is.  Its a tiny country in Central America with a thriving web design and call center industry. We will start advertising there shortly.   The language difference is an issue though. The national language of Costa Rica is Spanish, and we speak English.  Luckily, I have a staff member who speaks very clear Spanish as a second language, but our ads are in English, and the search terms we advertise for are in English to.  We could try to use a few Spanish terms and see how it goes. We did that for Argentina, but with no lucky. Argentinians are talented in art, but not in business unfortunately.