Tag Archives: Social Media Strategy

Rising with the tide in Social Media

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Many of us are involved in social media. Some do it full time, others devote an hour or more per day, while others just do it for fun. If you use social media for your outsourcing or other type of business, there is a lot to consider.

It takes effort to grow
Social media offers the opportunity for anyone to grow their presence. A high school student could acquire a Twitter profile and accumulate a million followers in a few years with some hard work and good content. But, growth is hard. You either grow by using pay-per-click which is not always cost effective. Or you could grow by following lots of others, and unfollowing them if they don’t follow you back. The last growth method is really more for larger accounts which is growth simply by publishing really good content that people love to share! I suggest mastering all three growth methods because you never know which one will be the fastest or the most cost effective.

A fourth way to grow
One thing I noticed on social media is that even passive accounts grow. Some accounts or communities have several thousand followers. They don’t publish often, and don’t really do much of anything. The miracle is that on Google+ and Linked In, passive accounts can really grow. The key is to get your account large enough so that it will show up on search results for keywords. Then, people can join the group on their own without you doing any PPC, outreach, or even much posting. The trick is to figure out how to get big, and then ride the wave (or the tide)

Personally, I have grown my Google+ group to about 600 and my community is about 300. I think that one day my community might be 10,000 and then people will find me everywhere. By that stage the key will be doing a great job moderating the community so that we post the highest quality posts so that new people will want to follow us.

Rising with the tide is my long term social media strategy.
I want to get the majority of my followers passively just by being found. I want to get even more by posting good content which only takes minutes per day. Outreach takes more than an hour per day to do if you have multiple accounts. It is time consuming. I hope I get my accounts to the point where I get gain thousands of followers per month with almost no effort at all. Wish me luck, and consider this strategy for your own social media strategy! It could pay off if you take it seriously enough. But, in the beginning it is nothing but sweating away! So, good luck!

How to optimize your Twitter campaign

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How to optimize your Twitter campaign

Twitter is an interesting beast. It is hard to tame, and hard to harness. But, some people have figured out how to use it optimally and almost effortlessly with great results.

SEO benefits of Twitter
I have learned that the actual new traffic we get from Twitter is negligible. However, the SEO benefits we get on Google derived from our use of Twitter is unbelievably good. Twitter as a tool should be used to link to your important pages on your site and blog. My experience that a link to each important page every four months is perfect. You basically get points with Google every time you post a link on Twitter, and then get even more points each time the link gets clicked on by someone other than you (they know if it’s you). If your Twitter account is large, you get points for having a link from a larger account. Twitter is powerful in optimization, so don’t underestimate its strength.

How to grow your Twitter the easy way
Twitter requires daily care just like a plant, or a pet. You have to water a plant regularly, otherwise it withers. You have to feed your pet and scratch its back and talk to it, otherwise your pet gets lonely. Twitter is just like this! The secret is to use the suggested other Twitter accounts on the left, and follow a few of them every day. Pick the more interesting and relevant ones.

(1) Follow new accounts every day, but don’t go overboard or the Twitter gods get mad. If you like over 1000 people in the same day you will get into trouble.
(2) Find all of the new people who followed you and say, “Thanks for following”. This is important because it engages not only the person who followed you, but is visible to those who frequent that person’s account — and those people might follow you too after they see your icon.

(3) Make thoughtful, interesting, and unique comments on the tweets of people who you follow. Those comments are visible to anyone visiting their page, and those visitors will retweet you and follow you if you are intelligent enough. This is a skill that requires daily refinement, so start today!
(4) Study what types of tweets other people respond to, and make more of them. Learn to do “profiling” or “segmenting” of types of tweets. Avoid downers and give relevant information, shockers, and entertaining information in your tweets.

(5) Retweet others, but don’t retweet the same account more than once in two weeks unless it is 200% relevant to your material. The purpose of retweeting is that it is a great way to get your icon seen. Retweeting general news issues, or things of general interest is a good idea.

(6) Your tweets should be a mixture of industry specific, social media, and current events / news. This is what the professional marketing managers use as a mixture. The exact percentage of the mix might vary from account to account. By social media, we mean interesting commentary that one of your Facebook friends might have made on Facebook or Twitter, etc. Don’t tweet boring stuff, but people love a cool quote — this is what the experts do. I tried this approach and got results from it.

(7) Filter your tweets. I might write 200 tweets and pick the best 80 if you want to keep your fans happy. It is about quality if you want to get retweeted and followed.

(8) Pay-per-click is not for everyone, but that is a fast way to get followers. We get 500 new followers per month on our notary twitter and that is a very tiny niche market. It took us four years to get 3500 people, now we can get double that in around one year — now that is speed. PPC is time efficient. Instead of spending lots of time following others and commenting on their posts, PPC gets you 10x the results in 10% of the time! If you have more money than time, use PPC.

It takes time!
Expect to spend 15 minutes a day on Twitter. Don’t waste time on it. Go through steps 1-7 daily. It should become a fast routine. If you are bored, then you can read through your entire inbox for three hours and make responses to 100 tweets that other people wrote. If you spend 15 minutes a day, you can realistically expect to get about 60 new followers per month if your tweets are any good. In a little over a year, you might have 1000. If you want to have results faster than that, you need to either spend an hour a day on Twitter, or use the PPC program.

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