Attracting clientele via – the 1st step

There are lots of businesses in the U.S. and elsewhere that would like to outsource to India or the Philippines and hire your company. But first, they want to be able to talk with you. Whether you seek work in data entry or accounting outsourcing, run a call center in India, or do web design, getting work with a U.S. company all begins with how you answer the phone. Business people need to feel you are professional and can communicate well in English on the phone–well enough so that they feel confident giving you their business records and other data. Since we would like to help your company, let’s talk about how to make a good impression.

People calling your company from the U.S. will be disappointed if you just answer “Hello” and do not mention a business name. For example, of the many professional accounting outsourcing companies listed on 123outsource that we called recently, only about 3% answered with a business name or had any kind of phone answering system or protocol. Yes: we do call your company to see how you handle yourself on the phone. U.S. businesses that might outsource to India expect a bright, pleasant, professional man’s or woman’s voice on the phone at the outset, ensuring them that this could be the start of a friendly and stress-free business relationship. They are also expecting someone to answer the phone using a company name. If we have to repeat your business name several times before you acknowledge the name and say, “Yes, this is XYZ Company,” it does not create a good first impression. It sounds funny, but in some cases, the person we talked to on the phone did not seem to know that the number was listed as a business; it’s as if they had forgotten who they were! Even if you are doing accounting outsourcing and you have the very best accountants, you need to be able to speak to us. How you answer the phone is important.

U.S. clients want to hire confident professionals, whether this means a call center in India or another group of workers. When a business plans to outsource to India, the managers are very interested in the quality of your work, what software you use, how long you have been in business, and any stories about the first project you took on and how your company has continued to improve. If your expertise is data entry, accounting outsourcing, or managing a successful call center in India, being able to tell us a bit about your company and your attitude toward your work–being able to talk on the phone and tell a brief story about your company–will show that you are personable and that you are able to engage in a long-term business relationship.

We at have traveled and lived in other countries, and we understand that life is different in India or the Philippines. In many ways it is more relaxed, and that is a benefit to those of us who want to outsource to India, or hire a call center in India or a company to do data entry. We know and appreciate your culture and your views about life and work, and we would like to be able to have a brief conversation with you about your company and your experience so that we may recommend you to companies seeking to hire you.

How you answer the phone will distinguish you from other companies that are just starting out. There is a lot of work in the U.S. for companies who do data entry, have a call center in India, or do accounting outsourcing in India, but U.S. business owners who speak English would like to be able to have a 3-minute conversation with someone who speaks English and is confident, enthusiastic, and articulate about your company’s work. We would like to encourage U.S. businesses to outsource to India, but we need to be sure you have the skills companies need. People in the U.S. want to have a conversation with you. They will not make a decision to hire you simply on the basis of your website.

Email and Skype are very helpful, but businesses are interested in how you answer the phone and how you sound on the phone. If you understand us and can talk with us for a few minutes about your background and specific accomplishments, and can tell us something inspiring or educational, we will have a better idea of who you are and how you relate to people. If a U.S. business can have a brief intelligent conversation with you, that company will feel good about moving to the next step in any business relationship.

Here are a few questions for you. We would love to hear from you (really!) :

1) Can you commit to answering the phone with your business name?
2) Please provide us with business hours: when can people call your company and have a live person answer the phone in a professional manner?
3) Is there someone at your company who speaks English and is able to have a conversation about your company’s achievements? Who?
4) Is there an interesting story about how your company was started, or about the owner’s background? Let us know and we can call you. (:

(1) Your personal knowledge about your company will always trump info you posted on your website!
(2) People will not hire you purely on how good your website is. Learn to orally introduce your company.
(3) Is there an interesting story about how your company was started, or about the owner’s background? Let us know and we can call you.

You might also like:

Understanding crowdsourcing segments

How to attract more software business

Marketing your outsourcing company

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