We have written many blog entries on how to get clients for your call center. This entry will just summarize some of the better ways that work.
(1) Web Site
Have an attractive web site with pages that load fast. Make sure your specialties, contact information, testimonials, and hopefully a blog with some meaningful articles about your work are included.
(2) Linked In
Linked In is the best social media network around to reach professionals. They have the highest rate of decision makers of any social media site (by far.) Network with decision makers that you find in Linked In business or outsourcing groups — there are many!
(3) Lead Generation
Lead Generation outfits can help you find prospects for your business. Sure it costs, but they specialize in marketing, and you don’t. So get someone good to help you who can get you leads. Getting an agent is another way to handle getting leads!
America has a site called Craigslist.com where you can post jobs, or post that you are willing to do jobs. This is a great way to find a wide variety of services including real estate.
(5) Have a phone number in the United States.
People in America feel more comfortable calling a domestic number that they can call during business hours. You can forward the line to wherever you are, or have a representative in the United States, Australia or England do the sales for you.
(6) Answering the phone
Most call centers don’t answer their phone. They specialize in phone related work, yet they don’t answer their phone. How ironic. Then, when they answer, they don’t answer professionally, or you get someone who is poorly trained. Have intelligent people answer your phone if you want to get intelligent clients who will pay you.
(7) Training and monitoring
The call centers who monitor and train their workers regularly get ahead. Many have contests regularly to keep the mood up. They also constantly assess the work of their callers. Call centers who don’t do this might get a few temporary jobs from being cheap, but they will never get ahead.
Don’t have rigid contracts unless you have too much business and want to narrow it down to the big guys. Contracts scare people away. If you do have contracts, have less restrictive contacts that don’t bind your customer into a huge commitment. Remember, you are in business to help others, not to trap them into a situation that could turn into a law suit or a disaster.
(9) Professional emails
If you write very professional looking emails to your prospects and clients, you gain credibility. If you make lots of spelling mistakes or communicate poorly, or just don’t respond at all, that counts against you. Don’t use personal emails for business if you can help it. People want an email address with a suffix that is your website. email@example.com not firstname.lastname@example.org
(10) Be flexible
You need money saved up, and a labor pool at your disposal. If you suddenly get a new client, you need to get labor in a snap. If you already know who the callers are and have them already trained, assessed and whatever you need to do to get them shipshape, then you are shipshape. If you have to scramble and hire strangers in a pinch who might not be that good, your client might not be too happy. It might make sense to let your client do the picking.
Okay, I fulfilled my promise. There are ten ways to get more call center clients. Happy calling!