A call center where they pretend to be in the same room with you

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People who work at call centers tend not to be the most imaginative. And they tend to burn out quickly as well. It might be more fun if there were a way to spice up the call center business a bit.

Whenever I make business calls, I always apologize profusely for how I am dressed and ask if they like the fragrance I’m wearing. Sometimes I ask if it bothers them that I am not dressed at all. I can imagine a motivational coach being upset that I didn’t dress for success — but, I work from home, so sweatpants and a t-shirt are the dress code for success around here.

AGENT: Nice to talk to you too.

CLIENT: Yeah, I am so glad you can help me.

AGENT: Yes, but one thing. It’s your desk. Have you dusted it recently?

CLIENT: Why, do you have allergies?

AGENT: Not yet, but I’m sneezing just being on the phone with… hold on… (a-choo) with you.

CLIENT: Wow, I didn’t realize it was so bad. I’ll use some bleach and clean it up so it is sterile enough to do surgery on.

AGENT: Sounds wonderful .I’ll bring a scalpel.

CLIENT: I like this virtual being together. It’s like a virtual marriage!

AGENT: You think? Well it will really be like marriage when you find out how much I spent on your virtual assistant plan without asking you. $2000 per month. But, you’ll love the VA I got you. Her name is Cindy and she is one of our best girls.

CLIENT: You spent how much? $2000? This girl better be good. It’s a good thing you took out the trash last week, otherwise you’d really be in the dog house.

AGENT: We don’t have dog houses in my country. That would make it like taking candy from a baby for the neighbors to have their dinner.

CLIENT: Yes, dog soup is a famous delicacy in the Philippines I heard. But, I didn’t believe that. I thought it was all a big joke.

AGENT: Anyway, love your hairstyle and the hair spray smells really good. We’ll talk to you later. Have a night afternoon.

CLIENT: It’s evening here in America, but, — whatever! Have a nice afternoon. And don’t forget to take my pants to the cleaners!

I saw my personal evolution unravel as I examined blogs I had written years back

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It is so funny. Several years ago I wrote a blog called, “The Rupee Mentality.” And then I wrote another blog with the same title recently. I’m not sure why I came up with the same idea twice, but I understand that is quite common in article writing.

My original article
The one I wrote many years ago did poorly. It was about my own personal battle with thinking small. Nobody wants to read about thinking small, especially not my personal small thoughts. People want to read about someone who had a great idea and turned it into something big. Although this article examined thinking small vs. being sensible, it missed the bigger picture. Saving every penny and being a miser will leave you with very little in the end. On a brighter note, making sensible decisions and paying for good employees will help you be more successful. But, how do you become a huge success?

My second article
The second time around I wrote about small-mindedness on the part of outsourcing managers and how annoying that is. I wrote about how managers hire cheap employees that can’t even function and how stupid that is. I don’t see how businesses with incompetent fools for employees even survive, but they do. I interview dozens of companies in India and turn them all down because I talk to their lowest level workers who can barely talk, let alone work.

My thinking about business has evolved.
Looking back at my 2010 rupee mentality article, I realize how much I have changed in the last few years. I used to be very cost conscious while now I think more about the quality and reliability of the work being done with price being a secondary consideration. In India, they have not evolved to this point yet. Maybe one day they will wake up and get it. India is so backwards in so many other ways, that thinking about quality before money is the last of their concerns. Just being able to function would be a welcomed change. Putting other people’s functionality aside, I just wonder where my thinking will be in another four years when I will probably reuse this blog title a third time!

What about a huge success?
In India, ten million rupees is called a “crore.” Maybe I should write something called “The Crore Mentality.” To be successful in a huge way, you often need to either reinvent efficiency to a masterful level, or reinvent the wheel. You need to find a completely revolutionary way of doing something currently done, or invent something new that people will need. With or without great ideas, you also need great workers. Companies like Google understand corporate culture. They understand the proper breeding conditions for innovation. They understand how to attract live-wired people. Google seems to be the opposite of people with the rupee mentality as they create super-function! I guess, when you are having a brain-storming session about business, ask yourself if that thought will make you a huge success. And if you are thinking of hiring someone, ask yourself if that person is going to drive your company to stardom. That is the difference between the crore mentality, the responsible mentality, and the rupee mentality. You cannot become a huge success unless you reprogram the way you think! So throw away your thoughts of rupees this instant and start thinking on a galactic scale.

A final thought
Putting aside how much better my short 2015 Rupee Mentality article is, the Rupee has devaluated a lot since I wrote the earlier article back in 2010. In any case, you can read both and see which one is better and why. Personally, I feel the 2015 article is much better because I no longer had the Rupee Mentality when I wrote it. Perhaps I should really think and write a much longer and comprehensive article about this psychological phenomenon!

The Rupee Mentality 2010
http://bpo.123outsource.net/2010/08/14/the-rupee-mentality/

The Rupee Mentality 2015
http://bpo.123outsource.net/2015/07/07/the-rupee-mentality-2/

The Rupee Mentality 2019
I have no idea what that one will be about, but I guarantee you it will blow you away!

What to write about in your outsourcing profile on 123outsource.net

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Many people advertise on 123outsource.net. Many claim that they get great leads from our directory as well. However, most companies do not describe their specialties clearly and do not write a good notes section for their advertising profile. So, what should companies put in their notes section? There are actually many points that a company could put. Many introduce their company and talk about their lofty corporate mission, but fail to give you even a vague clue what the company actually does which makes it unlikely that they will get any calls. Other companies have bullet points and go point by point what they do and all of their respective specialties. While a third category of companies writes about themselves as an individual and redundantly mentions their cell phone at the bottom of their notes as well as their address which is already in the contact information section of the listing. In any case, here are some winning ideas of what to put.

(1) Services & Specialties:
Examples: Inbound, Outbound, Telemarketing, Order Taking, Collections, Product Support, Technical Support, Help Desk, Medical Billing, Medical Coding, Custom Software Development, PHP, Java, .Net, etc.

(2) Training
How do you train your workers? What is unique about them?
Many companies create long paragraphs about how great their workers are without mentioning any specifics about how they are trained and what metrics they focus on. There are often vague claims about how they deliver more “value” to the client, or how they focus on training, but the nitty gritty would add some substance to the notes. Uniqueness and specifics sell while vagueness is a waste of the reader’s time.

(3) Management
What is unique about your management?
Once again, being specific about your uniqueness is much better than talking about some lofty mission goals that have nothing to do with your daily functioning.

(4) Other
Do you offer 24 hour service?
Are you international?
Does your staff speak American or British English?

(5) What is better about your BPO or call center?
Is there a way you can prove that your BPO operation is better without resorting to bragging? Some companies give compelling reasons why their company is better. Perhaps they have an impressive list of clients like IBM or Intel, or perhaps they have been in business longer, or have a larger staff. Others might hire better trained workers, or do a better job of training them in house. There are many reasons your company could be better or worse. Knowing how to express this is the difference between looking inexpensive vs. professional.

(6) Date of incorporation or inception
How long has your company been in business?

(7) What is the process of getting started and choosing your reps?
How hard is it to switch a rep if you don’t like the first one? I often don’t like a particular call center worker or programmer and want to switch them. Companies are often very sluggish about letting me swap workers.

(8) Who are some of your best clients?
Such as international companies like IBM, Burger King, Walmart, etc.

(9) What are your rates per rep for different levels of service?
Do you make prospective clients pull teeth to find out what their options are, or do you lay the various choices and price breaks on the table for them to choose?

(10) If you have a mission statement, that is not a bad thing to add.
Sometimes mission statements can sound very cheesy, and often they are used instead of much needed specific information about your services. But, if you have a legitimate mission statement and company goal, that might be valued by prospective clients.

We only focus six hours per week; When do you focus best?

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We only are highly focused six hours per week. I see this in my personal work. I do a lot of busy-work such as working on my Twitter profile or writing blogs. But, the hours that we devote to deeper thinking are very critical. If you don’t use your focused hours right, your entire career will suffer. You need to figure out how to allocate your precious time — what to do more of and what to do less of.

When do you focus best and where?
When I first get out of bed, my brain can barely function. I do repetitive work then as I can’t really think. Then, I do emails and a few phone calls. But, my prime hours of focus are more in the evening. I do my deepest thinking between 10pm and 2am. I stay up late as a regular habit. I’m not sure if it is a good thing or not, but there are no distractions to my work at night when it is quiet. The problem is, that if I tired myself out with busy work, it is hard to focus.

I bet I would focus best if I did a little writing during the day, took a long walk, took a bath and then did my deep thinking. It is important to be refreshed from exercise, but not wiped out. Your brain is a very sensitive organ and performs well only under optimal conditions.

The key here is to identify not only which six hours you focus best, but which activities to do during those special six hours. Planning and analysis are very important to do during your peak hours of concentration as those are your most sophisticated and critical tasks.

Other people focus better in the morning. Should you waste your morning hours on meetings or other non-time sensitive work? Perhaps you should do your most critical tasks in the morning when you are fresh. Doing the right task at the right time of the day is absolutely essential. I have optimized my day by doing exactly what. What about you?

Having stunning photos in your feed will boost Twitter followers!

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Do you run a Twitter profile? Do you like it? Me too! But, getting new followers is not always as straight forward as the how to articles on blogs might lead you to presume. There are various ways to attract new visitors to your Twitter profile. Converting visitors to followers is a separate issue!

Attracting new visitors
If you get favorited, commented on or retweeted, you will attract visitors to your posts and to your profile. People will see your posts on other people’s profiles which is what you want! You can also attract visitors by following hundreds of people very day. The next thing that happens is that those appreciators of your posts might visit your profile page. That is where things can really go wrong.

When they visit your page pop up
The first thing people might see when they click on your profile name is your last four tweets — not your retweets. They will see content that you published including comments on other people’s profiles, your “thanks for following xoxo” notes, etc. If your last comment was something meaningless such as, “nice photo” or “huh?” then you can be assured you will not get any new followers. However, if your last comment was a classy joke, or a meaningful posts that got favorited by a few people, then you might attract people to view your whole page on a full screen which will show the retweets and your bio, etc.

hen they visit your full page
Once your visitor is on your full page, they will see your pinned post, your retweets, as well as your tweets all in one feed. Now, let’s assume that your last two posts were retweets of breathtaking photos, or meaningful industry specific posts with great graphics. If so, you will have a higher visitor : follower ratio. However, if you have boring photos, or no photos, posts that nobody liked, and a lot of off topic posts, plus meaningless dialogue with others such as, “you betcha” or “I liked that too.” then your visitor : follower rate will be bad — very very bad.

How do you master the art of choosing photos?
You need to study what your crowd likes. When you post retweets, which ones get interactions and which are ignored. If you can master the art of choosing content that people like, and get rid of the content they don’t, you will have a winning Twitter profile. I often will post the same popular retweets every several days assuming they continue to be systematically popular! Why not recycle a good idea?

Good luck
I hope you too master the art of Twitter. Twitter is fun, meaningful and can do SEO miracles for your blog and web site!

Do you tell the applicant what they can get from the job?

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Job interviews can be very useless if you don’t do them right. The interviewer asks some questions and the applicant tells the interviewer what he thinks the interviewer wants to hear. It is all so worthless. But, you can ask personality and thinking questions where there is no right answer. I find that interviews do not tell me which candidate will do well in the end, although it tells me who I like and who communicates well.

But, most bosses fail to understand the art of attracting good workers. Large companies succeed where many small companies fail because people might feel that they have a good future at a large company. Many feel that at a tiny company, there is nowhere to grow. This is not always true, but it is about the impression you make and not about reality.

A smart boss lets the prospective worker know what they can expect to get from the job, and what they can learn from it too. This way the applicant feels that they will develop their career at the job and that it will lead somewhere. Most applicants want to go in a direction, and if they can’t see that direction clearly, they might take a job from somewhere else which pays a lot less.

Another factor not to ignore is asking the prospective employee where they want to go with their career. If your offering somewhat matches where they want to go, you might have a match. The important thing is that a job is not just about the money. It is about the experience, who you will meet, what the office looks like, and what can be learned. If your interview doesn’t focus on all of that juicy stuff, you are missing the point.

Building your drive is the single most critical factor for your success.

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After talking to numerous business mentors, one thought stuck in my head. The difference between a company that does well and one that doesn’t has more to do with drive than skills, although you need both. I once compared my friend’s business to a delivery truck with a rick shaw engine. With such a small engine, you just can’t grow — and his company doesn’t. The question is, how do you hire people with drive? How do you even find them?

But, as an individual, whether you work for yourself or someone else, one of the most important aspects of your success has to do with your drive. There are people who are in the habit of sitting around. Some sit around and complain while others just sit around and gossip or watch television. To be successful you need to have a sense of purpose and drive. If you decide to manage your time in such a way that you work less hours, that is okay if you do it for a strategic reason. But, laziness is never an acceptable reason.

I was talking to a friend who just got his MBA. He wanted to start an HR agency, and also wanted to sell apps. He had a technical background, but I wasn’t sure what his specialty was in. He was waiting on a visa to start working in America. I told him not to waste time and to start creating apps right away. Then, I found out his background was in networking, and not in programming. But, the fact remains that he was frittering his time away instead of building something and building himself. Even if what he built was useless, he would have maintained and developed his drive.

The same goes for hiring people. If you aren’t sure which person to hire, see which one is willing to stay overtime and which one sticks with something until they get it right. Lazy people will drag your company down. You need someone who pulls you forward!

Simple Thoughts + Efforts = One Happy Organization

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Organizations seek to maximize their profits and increase the productivity of their employees and employees seek to achieve satisfaction at work. Most of the time the challenge remains the same, how synchronized an organization and their employees are to each other’s success?

We are different individuals and with that difference we have different outlook, skill level, needs and expectations. In my quest to set employee engagement ideas, I decided to sit down one day and just talk. Started with general issues and came across to their engagement in the organization. Their expectations are different and given an effort can be taken care but the question is will that affect the productivity? If No, I don’t see a challenge saying YES to them and if it does affect the productivity then what is a way to work it around other than saying NO to them. We started prioritizing the expectations and improvising where we can fit them in our policies within a perameter. We do keep a buffer element in our policies so we can change a bit and make it more employee centric (within the parameter).

One important thought: Policies are made for people and NOT vice versa.
When we hire a candidate we put them on three day buffer from day 1. Come to office, sit, work and see if you can fit in our culture. Yes, before they leave for the day; we talk one on one with them to understand if they are going to fit in our culture or not.

Our exit interviews, we have renamed as “Last Casual Time” and here DO NOT discuss about theoretical questions which we find in almost every exit interviews. We keep it completely casual and try to understand the reason/reasons for their exit.

We do conduct anonymous surveys within our organization to understand how well are we doing as a team and we focus on every outcome of the survey and not just the majority. Surveys are conducted based on the analysis of exit interviews.
Few learning I have gathered with time:

1. Value your employees, they earn and you earn way more

2. Know them better, know their stories. It bonds really great

3. Emphasize on positive aspects of your employees and provide practical feedback

4. And above all, set your middle management strong and keep the hierarchy short

Picking a 4000 foot BPO office before you have the clients!

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Yes, one of my clients on 123outsource.net did exactly this. He was an American who never expected that he would end up in the Call Center business. He went to India and he just knew that if he got a large call center, the customers would come. His attitude was just like in Dubai: build it and they will come. Come they did, but not at the rate that he expected. His philosophy changed. Now he believes you should have the customers first and then get a large office. But, that is not so easy either.

It’s either too big or too small
No office is just right. It is either too big or too small, unless your office is made of rubber. If you are lucky, you can rent a trailer and create office spaces in those. That way you can rent by the week when you need elasticity. Or you can outsource to people who work at home. In India, they prefer squeezing people. Indians are born in cramped compartments. In actuality, if you had a huge room and twenty Indians, they will likely all put their desks crammed together in one corner of the room rather than spreading out. It is habitually engrained in their culture. Even with web forms, Indian programmers make the boxes two inches wide — it is so small, you can’t even see what you wrote in the box!

Being versatile
But, if you can be versatile and adaptable, you can deal with changing office situations more easily. If you had a team of twenty, and all of the team works from home one day a week, if you run out of space, just have everyone work from home two days a week! Or have everyone squeeze. On the other hand, you could have people work different shifts so you are not all on top of each other. In call center work, people are expected to be in the office, but some people do work from home if their home is quiet enough.

What would Google do?
Google invented a tiny work-pod. You get in and it is only a few feet wide, and circular of all shapes. You can space them out or squeeze them together. Many companies have workers work at huge tables in open workspaces that have no walls. Personally, I need my space and can’t stand noise, so that business model is out for me. But, others thrive in this environment. Having an overflow strategy is critical. If you can get some space in the building next door when you need it, that is perfect. Then, there are places that rent office spaces by the week as well. Renting a cubicle by the week is a great way to meet new and exciting people. I actually rented an office space by the afternoon twice and loved it. But, I went during the weekend when it was quiet which I loved all the more!

My advice?
Think positively in your business. Assume you’ll grow even if you have no reason to assume that. Our thoughts seem to precede reality according to the yogis, and I have found this to be true. However, don’t bite off more than you can chew. Perhaps get an office that is 25% more than what you need. If your business is slow, then you will have comfort, if you grow, you will have a year or so to find some extra space or move the entire operation. The trick is to have the exact amount of extra margin — know where to draw the line! Or you could visit Japan and see how cramped their life is. Once you return to your country, however much space you have will seem like an unheard of luxury.

Other than that, have fun and enjoy your work!

Hiring celebrity sound alikes to work at your call center

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Working at a call center can be really fun or dismally boring depending on what you make of it. Fun call centers have competitions, fun staff, and fun activities. But, what if you went a step further and hired celebrity sound alikes?

It’s Elvis on the phone for you!
Imagine getting a call from Elvis Presley that your phone bill was overdue, or have Steve Jobs help you with your software problem. Imagine that Jennifer Lopez helps you return a product or the Barack Obama worked for a company doing medical process outsourcing! To me it sounds like good fun and possibly profitable as well.

British Accents
Many call centers try to hire people with really convincing British accents from the upper class. That is a quick way to add some class to your call center. Many folks in India have mastered British English, but they always seem to slip back into their Indian English after a few sentences. It might be expensive to hire the real thing, but it might be worth it for your bigger accounts at least as an option! Or if you have an account that needs someone more romantic, perhaps hiring a French, Italian or Argentinian might be the perfect choice. You could pick people to set the mood for any type of product or service if the client is willing to pay for it. But, why not? It would be much more fun for the end users and more fun for management too!

Hiring Real Celebrities
If you had a really good budget, you might even hire a real celebrity for an afternoon to make calls. People might get really excited. They could even send autographs out to callers. It’s too bad Elvis isn’t alive anymore, but there are many impersonators who still are. I remember seeing the Thai Elvis in Thai-town signing classic songs from way back. Unfortunately he got cancer and had to go back to Thailand, but he was famous in Los Angeles for more than a decade!

Splicing Real Celebrity Voices
The next option may or may not be legal, but you could have splices of words that celebrities have said on television and put them together to make a message that you send out by auto-dial at your call center. You might get in a lot of trouble, but you will have a lot of fun doing it, and that will really sound authentic.

In the meantime, I have to go back to the White House for some briefings!

A call center that can break up with your boyfriend for you

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Think about it. This is very practical. People break up with their boyfriends all the time and its not easy to do. Some girls get so mad, they pay someone to beat up their boyfriend if he cheated on them. My opinion is that if you don’t like cheaters, stay away from them. They’re usually easy to spot based on their behavior.

These days, guys like Jimmy Fallon have people tweet the ways they broke up with their boyfriend. One guy was devastated because his girlfriend ended their relationship — with a text! Another guy broke up with his girlfriend on a ski-lift, and then the ski-lift got stuck for thirty minutes — awkward! But, imagine if you break up with your boyfriend by hiring a call center to do it for you?

AGENT: Hello, this is Sujata, may I speak to Jesse please?

JESSE: Hello, this is Jesse.

AGENT: I regret to inform you that your girlfriend wishes to break up with you.

JESSE: She what? I can’t believe this! I thought we were getting along so well. And I took her to the Paladium last week. She loved that.

AGENT: I see. Well, she probably did love that. As a matter of fact, let me check her notes here. Um, yes, she did mention something positive about the Paladium. Apparently that was something you did to make up for a list of 23 things you did which she did not care for.

JESSE: 23 things? I thought it was just my bad breath, and now it’s 23 things?

AGENT: Yes, you see, thing #6 is acting surprised when she tells you something that she has told you umteen times before. I’m not sure exactly what umteen means, but I imagine it is a mathematical figure indicating multiplicity.

JESSE: Yeah, something like that — whatever you said.

AGENT: Yes, and kindly listen to thing #4 which is that you get very upset whenever someone tells you something bad, and it comes as a surprise to you.

JESSE: Kind of like I’m acting now?

AGENT: Well, that is for you to decide.

JESSE: I should have taken her to the Paladium more often… and brushed my teeth too. Come to think of it, I should have created a database of things that were wrong with me on my iPhone so that I could fix them one by one.

AGENT: Yes, we recommend that with relationships, you should try to be in tune with the other person as much as possible and take notes. Listening is also on our list of vigilant practices.

JESSE: So, what do you do about issues with your boyfriend?

AGENT: Well, my husband gets cross with me if I repeat back what he said in a sarcastic tone of voice, so I have learned not to do this. Additionally, when my chapatis are not completely round, he gets all bent out of shape. I tried telling him that it will taste the same once ingested, but he wants them round — so round, they shall be.

JESSE: Chapatis? I’m not sure what that is, but he sounds like a picky dude.

AGENT: Thankfully, we have learned to live together. Perhaps you will find someone who you are able to live with as well. Now, it is time for our survey. On a scale of one to ten, how would you rate this call.

JESSE: A survey? Okay 7…. No… 23.

AGENT: I’ll indicate that as 7. On a scale of one to ten, did I answer all of your questions to your satisfaction in clear and understandable English?

JESSE: The “mathematical figure indicating multiplicity” response really threw me. I’ll have to go with a 4 on that one.

AGENT: Well that is just as well as I’m asking you a quantity of questions which also seem to have multiplicity.

JESSE: Yeah, putting it in context really helps. But, I’m sad now, and don’t want to answer this survey.

AGENT: Oh, it won’t take long, there are only another… let me count… 23 questions.. oh, that’s your unlucky number.

JESSE: Yeah, you can say that again.

AGENT: Okay, well I’ll just put down that you politely refrained from responding to our excessively discursive questions.

JESSE: Okay, I’m going to mope now. Have a nice day, and tell your husband to enjoy his pachatis.

AGENT: I’ll do that!

.

Circular spaces create amazing interaction and business!

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Most of us do not ponder the world around us enough. We see square office buildings, square people, and square lunches — especially if you eat Bento boxes in Japan. Squares are used in society because they are easy to use. You just stack one square on the other. You can make square city blocks, square buildings, square rooms, and square brains are sure to result from all of this squareness. However, squares are not an optimal shape for interaction. Additionally squares are not found in the cosmos.

Squares do not exist in nature except on planet of the squares
Look at nature. Do you see any squares? Are trees square? How about drops of water? Does grass grow in a square way? How about the shape of leaves? Do planets move in a square path? No! Planetary paths are eliptical. Energy flows around planets are circular. The earth goes around in a circle every 24 hours (which incidentally is not a square number) and the moon goes around the earth. The craters in the moon are circular, and the path of the earth around the sun is an elipse. So, squares do not occur in nature. Perhaps mankind is out of sinc with nature with all of these squares.

What about circles?
I studied feng-shui in a traditional school. Most people think that feng-shui is purely about moving your furniture around and buying silly looking coins and ducks to put in your bathroom. This is a simplification. Feng-shui is the study of how the energies around us affect our health, finances and more. We learned the circular rooms lead to more stimulating discussions. Additionally, circular rooms have better energy flow as the energy can bound around more freely and evenly than in a rigid square or rectangular room. However, I suddenly noticed that in my neighborhood we have three areas where the road is circular. Within these circles which are about 300 feet wide, amazing social events happen daily. People get together with their children, lovers, and friends. They socialize, play games and entertain in these circles. One circle has a place you can barbecue, exercise or just walk around. They even show films in that circle. In another circle there is a cafe with the most friendly staff and customers you can imagine. There is a conversation almost every time and lots of people of all ages around. The last circle has yet another cafe nearby, but not in the actual circle. This circle attracts many people who take walks, and kids play nearby as well. Families have picnics on the picnic tables as well. So, the whole circles in garden design theory seems to lead to amazing socialization.

What about the BPO business? Can circles help?
Google+ believes in circles and they did okay in business. However, it might be hard to find an office building in the shape of a circle unless you build it yourself. But, imagine how offices would be if they were built by extra-terrestrials. I bet they would look very cosmic and be huge circles connected to each other by passovers and walkways. Nobody builds buildings like this now, but if someone starts a trend, it might catch on. I believe you would do better in business if you had a circular office — and I can prove that using circular logic! But, don’t believe me — keep your eyes out for circles in your life and how they affect those around them or within them!