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Active vs. Dormant followers on Twitter

Categories: Analytics, Semi-Popular, Social Media | Tagged , , , , , | Leave a comment

Active vs. dormant followers on Twitter

I have five Twitter accounts and find them all to be very interesting. However, several are run by a manager who has a very definitive way of running her accounts. She targets users one by one who are relevant. This makes sense, but there is more that needs to be considered. After we have accumulated 3800 fans, only a handful of them interact with us or retweet us no matter how good our materials are.

I just started my own two Twitter accounts. Each one has a well defined audience. I do not target prospective users at all. I have a completely different way of attracting followers. One technique I use is to retweet from industry news, national news, and international news. That way I get interesting people to join my account. Those new folks might not be relevant to my niche, but they are the type that click the EXPAND link — which means that they are the type that retweet. You can not retweet without clicking the expand link. With my niche followers, even if they did retweet me, their followers are not in my niche, so the tweet would never go viral. However,

these followers who found me when I retweeted, are retweeters themselves, and they retweet me. My new Twitter accounts that have less than 100 followers are getting retweeted once per day which is more than I was getting with my old accounts after they hit 3000 followers. The only way to make it big on Twitter is to go viral, so attracting people who retweet is key. The next thing I do is to interact on large Twitter accounts. The relevancy and quality of the interaction determines whether I get retweeted or not. I use humor, and spend a lot of time refining how I convey my message. I’ll sum up my techniques below:

(1) Retweet from industry news, national, and international news. But, don’t retweet from each source more than once per week for maximum results. Remember, that retweeters are searching through those mediums looking for others who retweet — so they can FOLLOW them. Those retweeters are clicking the expand button on many tweets, so you only need to be on one per week.

(2) Interacting on large accounts, or relevant accounts. A small account in your niche is a place to interact regularly. But, large news sources or entertainers are good places to interact. By posting a really interesting response to a post they published — THEY will not retweet you, but their fans will. I get retweeted almost daily by this technique. You need to be very selective about what you respond to and how you respond. Humor works well, and insight works even better.

(3) Use crossover tweets? Tweet information that is industry specific for your niche, but ALSO is relatable to the public. I tweeted about cats who use google analytics. People loved this. It appealed to the laymen as well as hard core analytics guys! Crossover tweets get retweeted roughly 10x as much as a thoughtful industry specific tweet.

It is no crime to interact with people with mini-accounts of 100 people or less, but it is not a way to go viral. Those will end up being dormant followers who do nothing more than represent a number in your # of followers. Active followers can be caught through interacting and retweeting. Throw your herbal antibiotics away and go viral today!

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