Tag Archives: Retweet

How many retweets do you need to get a new follower on Twitter?

Categories: Analytics, Popular on Twitter, Semi-Popular | Tagged , , , , | Leave a comment

On my notary twitter, we have accumulated more than 8000 followers. They seem to be very passive. We get some clicks on our links, but not that many. We get a handful of retweets per day, but nothing amazing. I figured if the number of followers kept growing, that our retweets might grow too. It sort of works that way, but not exactly.

Passive growth is anyone’s dream in social media. Imagine creating a Twitter or Linked In account that just grows on its own? Our Notary Linked In actually does just grow on its own and the discussions on it are fantastic too! What I learned from my new travel Twitter account, is that retweets only help you if you get a lot of them.

Our Notary Twitter gets one to eight retweets per day. We can’t measure how that helps us since we are doing PPC advertising and a lot of interaction. But, on my travel Twitter account which is new, we are not interacting with existing members. We are just getting new members, and there is no PPC. We follow others, interact, and retweet. There is a lot of activity on the account, but since there is no PPC, it is easier to guestimate the realities of the retweets.

On my travel Twitter we get retweeted generally 20 to 40 times per day. That is a lot of retweets. Our growth rate is 10-20 people per day. The growth comes partly from the retweets, but more from the following, retweeting, and interacting. I would estimate that we might get about four new followers per day from the thirty average retweets per day. But, it is more complicated than that. The size of the accounts that retweet you matters too. If you get retweeted by someone with ten followers, it really doesn’t help. But, if someone with half a million followers retweets you, then you are in business.

I actually did get a comment retweeted by a guy with 400,000 followers. I was curious to see if that would help. We got a generous amount of new followers during the following twenty-four hours, but not higher than we usually get in a way that I would measure.

My official guess, based on experience, is that — if you get retweeted in a way that reaches 15,000 Twitter accounts, you might get a single new follower. If what I call a “weak interaction” gets retweeted, you might need 50,000 people to get it in order to get a single follower. The quality of the tweet, and the relevance of the followers factor into the equation. Basically, to sum it up, if you want your Twitter account to grow from retweets, you had better get a ton of them daily.

I make it a practice to follow only those who either follow me, have top notch content, or those who retweet others regularly. If they retweet others, they are likely to retweet me, and that is exactly what is happening!

Good good, analytics are confusing!

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Active vs. Dormant followers on Twitter

Categories: Analytics, Semi-Popular, Social Media | Tagged , , , , , | Leave a comment

Active vs. dormant followers on Twitter

I have five Twitter accounts and find them all to be very interesting. However, several are run by a manager who has a very definitive way of running her accounts. She targets users one by one who are relevant. This makes sense, but there is more that needs to be considered. After we have accumulated 3800 fans, only a handful of them interact with us or retweet us no matter how good our materials are.

I just started my own two Twitter accounts. Each one has a well defined audience. I do not target prospective users at all. I have a completely different way of attracting followers. One technique I use is to retweet from industry news, national news, and international news. That way I get interesting people to join my account. Those new folks might not be relevant to my niche, but they are the type that click the EXPAND link — which means that they are the type that retweet. You can not retweet without clicking the expand link. With my niche followers, even if they did retweet me, their followers are not in my niche, so the tweet would never go viral. However,

these followers who found me when I retweeted, are retweeters themselves, and they retweet me. My new Twitter accounts that have less than 100 followers are getting retweeted once per day which is more than I was getting with my old accounts after they hit 3000 followers. The only way to make it big on Twitter is to go viral, so attracting people who retweet is key. The next thing I do is to interact on large Twitter accounts. The relevancy and quality of the interaction determines whether I get retweeted or not. I use humor, and spend a lot of time refining how I convey my message. I’ll sum up my techniques below:

(1) Retweet from industry news, national, and international news. But, don’t retweet from each source more than once per week for maximum results. Remember, that retweeters are searching through those mediums looking for others who retweet — so they can FOLLOW them. Those retweeters are clicking the expand button on many tweets, so you only need to be on one per week.

(2) Interacting on large accounts, or relevant accounts. A small account in your niche is a place to interact regularly. But, large news sources or entertainers are good places to interact. By posting a really interesting response to a post they published — THEY will not retweet you, but their fans will. I get retweeted almost daily by this technique. You need to be very selective about what you respond to and how you respond. Humor works well, and insight works even better.

(3) Use crossover tweets? Tweet information that is industry specific for your niche, but ALSO is relatable to the public. I tweeted about cats who use google analytics. People loved this. It appealed to the laymen as well as hard core analytics guys! Crossover tweets get retweeted roughly 10x as much as a thoughtful industry specific tweet.

It is no crime to interact with people with mini-accounts of 100 people or less, but it is not a way to go viral. Those will end up being dormant followers who do nothing more than represent a number in your # of followers. Active followers can be caught through interacting and retweeting. Throw your herbal antibiotics away and go viral today!

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Categories: Analytics, Marketing | Tagged , , , | Leave a comment

I do a lot of social media for my business. It is hit and miss, and you have to understand analytics to know if it is helping or working. You need to understand the value of a follower, and how much effort is worth putting in to get a new follower. But, not all followers are created equal. Active followers are not necessarily harder to get, but they are in shorter supply, and worth a hundred times more than a dormant follower on social media.

I target active people on Twitter. I like people who tweet a lot. I like people with really top-notch content. I can retweet top-notch content without sacrificing my quality standards after all. I can also promote the blog articles that I read from other people’s top notch Twitter accounts, but put an original title and tags to accompany their link. That helps me, and helps them.

But, mostly, I like to target new followers who retweet a lot. If you post good content, and you have 1000 followers who love to retweet, your content could go viral, or at least show up on the keyword search results page on Twitter. The problem is that the longer you do outreach, you end up running out of the top notch prospects to follow.

I’m just starting a travel twitter @meander411
Luckily for me, the industry has thousands of active travel lovers who are on Twitter, and the content they promote is often excellent. The sky is the limit. I hope I don’t see the day when I run short of good prospects. We’ll see.

One of the obstacles that I run into is that many followers are from other countries who speak Italian, Spanish, Indonesian, or Hindi. I can’t function in any of those languages. I prefer English speaking followers. Another issue is that those who are not travel focused often retweet travel materials. Should I follow someone who is not relevant simply because they take interest in travel?

It is hard to say. We’ll find out how it goes after a few months!