We all love social media, but how many of us are good at it? It is a full time devotion to really be good at social media, and that is only if you are smart and keep your eyes open. But, not all of us have full time to work on our Twitter or Facebook accounts. So, what are the quick ways to get ahead? How can I take my magic social media pill and go viral tonight? Here’s how!
Here are some effective things you can do in 10 minutes per day or less!
(1) Follow people who share a lot in 10 minutes per day!
You can find sharers on Twitter, Google Plus and other mediums. If you click on articles that got shared a lot, you can see who the sharers are on Twitter. It is easy. Just be prepared to have your inbox filled with other irrelevant junk they shared. If you get shared a lot on Twitter or other mediums, you can grow fast. Following sharers will give them a chance to follow you back and share the hell out of your content. Many big accounts on Twitter only get a few shares per post. You can have a small account and get up to 15 shares per post using my simple technique. The people you follow who share must be semi-relevant or my strategy will backfire! 10 minutes a day of following sharers will change your life!
(2) The mute function on Twitter contains the chatter
Tired of people who tweet too much Twitter litter? Try the mute function. That way you are still officially following them, but you don’t have to hear any of the chatter. Oh what a relief it is. Just spend two or three minutes muting annoying people and you’ll be all the happier.
(3) Lists on Twitter isolate winning content in minutes!
You can favorite a tweet, but Google circles and Lists on Twitter allow you to arrange your favorite followers into lists. I get lots of great content to retweet by putting my best several dozen in my various segmented lists. I mostly ignore the others, but don’t tell them that. It’s nothing personal, but their tweets are not all that! Segmenting your top followers into lists takes only minutes!
(4) Boost your follow-backs by 50% overnight
We all follow people on Twitter, and we all retweet. However, we mostly do this the wrong way. Let’s say I am going to target politically interested people. I might get my followers from Obama’s Twitter. If you want the maximum percent of them to follow you back, retweet Obama’s best tweet from the last two or three days, and retweet some other hot political content. Your follow-back rate will go up by about 50% just from this simple yet logical technique.
(5) Google+ communities are a gold mine, but…
Google+ is a hard medium to grow on. The actual process of following people takes time, and they limit how many you can follow. Follow back percentage rates are low even with the most relevant of followers. So, what is the secret to Google+? The secret is to grow a community. Although it takes work to grow Google+ communities to a critical mass where you’ll be seen on big keywords, it pays. You’ll get a waterfall of new followers if you include a big keyword in your community name and get critical mass. You can grow a Google+ community in 10 minutes per day, but you would be better off outsourcing this task to India and have them spend four hours a day inviting people from 20 different accounts to your single community.
(6) Facebook: test and isolate your winning content
Facebook gets me more traffic than anywhere else. But, you cannot use it ramdomly. Use it strategically. Test out any of your content that you feel is promising. Then, track your stats, isolate the top 5% of your content, and use Facebook PPC to promote those posts. I did this and went from 300 clicks a month to 5700 three months later on Facebook. I am still in a state of shock. It takes only minutes to identify your best content, but the reward will make you happy for hours!
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(7) Experiment with different post titles
If you post the same old thing the same old way, you’ll get mediocre results. But, what if you find hot new ways to promote your content? I will often write up to ten tweets for a single post just to see which one does the best? The way you write your post titles can affect your traffic. A winning title can get you 10x the clicks! A few extra minutes experimenting with post titles will change your entire profile’s performance overnight!
(8) Post other people’s winning content as well.
Yes, post your own content, and yes, post the best of your content over and over again. But, to gain popularity, diversity of articles sells. I run an outsourcing blog, but I post tons of general business articles from Entrepreneur, Inc., Forbes and other popular magazines. They write really interesting stuff, and I use it to my benefit. I sometimes retweet them, and other times rewrite a title and post it under my own account on various social media channels. This gets me tons of shares, tons of growth, and takes only minutes per day. If you prefer, you can spend four hours at a time, and prefer all of your tweets for the next month all in one shot. But, remember, if you post other people’s content, make sure it is winning content that your followers will enjoy reading.
(9) Post more often on Twitter
Many people post one or two tweets a day on Twitter. There is nothing wrong with this. But, if your account is big enough, you might consider posting 24 hours a day using a system that you can input the posts ahead of time. If you are posting 24 hours a day once or twice per hour, you will reach a lot of people who would never notice you otherwise.
(10) Posting 2x per day on Facebook got me 4x the clicks
2×1 = 4. In math it doesn’t, but on Facebook it does. I posted double the content and got quadruple the clicks. The secret here is that by posting more, your audience becomes more engaged and visits your page more often. If they visit more, then you will get more clicks and shares. So, 2×1 = 4 Do the math… or in this case, don’t do the math. Finding out what frequency to post is critical in social media, so experiment.
(11) Post at the right time on your mediums.
I tested out what times my Twitter audience for my notary twitter was at it’s best. 10:30 am to 3pm was the peak. I got 50% more shares then than at other times of the day. Late at night did particularly poorly. Unfortunately I’m up all night, so I do better when my social media manager can pre-publish my tweets to go off at the ideal time. Put in the same effort tweeting, but tweet at the right time, and get up to double the benefit!
(12) Try a dozen social media platforms, but focus on one
Many of us try to do too much. But, you need a pecking order for which social media platforms you use. The one that gets you the best performance needs to be first on your list. Sure it is good to be found everywhere, but certain accounts only merit a few minutes twice a week while your bread and butter deserve at least 10 minutes per day, perhaps up to an hour. If you allocate your time strategically, you’ll get a lot more out of each hour you spend on social media. I did exactly this. I used to spend an hour per month creating my Facebook post list. Now, I spend four hours, and my results went from 300 clicks per month to 5700 clicks per month. That was the account that panned out, and it became a gold mine after I allocated my time strategically.
(13) Grow it fast & milk it
Social media campaigns generally do not give you much fruit until they are huge. They have the same growth pattern as trees. Some trees will never grow that well no matter what you do while others will grow fast if given the ideal soil, fertilizer and love. Rather than spending an hour per week evenly distributed between five social media platforms, it makes sense to find the one that grows fast and delivers results and crank it. Find a way to grow it huge, and then you’ll get a Niagara Falls of traffic and perhaps SEO popularity from it. If you grow your Twitter to 100,000, you only spend 40 seconds pasting in your tweet, but it will reach 1/10th of a million people and probably get shared a lot too. If you have five accounts with 20,000, you spend five times the effort to reach the same quantity of people!
(14) Blog writing strategies in a nutshell
Write about whatever you want to. But, remember that the blog content you share can tell you a lot about what you should be writing about. If you share an article about Zen and the art of political sabotage and your crowd likes it, then you should try to write your own blog entry with a similar title, but with content designed by you. Your version of the article is likely to be a lot more popular than your average idea simply because you based it on a winner.
(15) Use what I call keyword anchors.
I’m not sure how other people use these terms in an internet context, but to me a keyword anchor is a term that is hot in the industry. It is sort of like having a Macy’s in a mall at the end of a long hallway. You know that Macy’s will attract traffic because they are famous, and they are hot. I write blogs and share content all the time, and I study what is hot. In the context of tech business, posts about Mark Zuckerberg, Bill Gates, Google, Starbucks, Cloud Technology, Apps, or other popular topics generate a lot of clicks. There are also more general anchors like pets, cats, wine, food, and other topics that please the masses. People are familiar with these people or concepts and will relate and like your articles more easily because you integrated these into your blogs. So, if you want to write about an office party you are planning. You might consider writing about how Google throws an office party and then integrate your personal office party into the blog entry somehow. Tying themes together is the secret to popular blogging — try it! It’s not hard.
(16) How to get over “idea block” which is similar to writers’ block.
Can’t think of ideas for what to write about? Just read what others are writing about. The more you create, the more creative juices you’ll have and the more you read, the most collective knowledge will be in your head which will help you think of ideas and write better.
(17) Optimize the sources you get your followers from
Are you spending an hour a day following people on social media? Are they the right people? Think of people in terms of the groups they are associated with first. After all, you are sourcing your leads from particular sources. If you get your business followers from Forbes, track how many of them follow you back in a 48 hour period. Then, follow people from Wall Street Journal. See if the percentage goes up or down. Keep in mind that the follow back rate can vary based on what you tweeted more recently, so keep that relatively constant so you don’t ruin your experiment. You can increase your follow back rate up to 30% by following a more optimized relevant source!
(18) Crank them out
Like to write blog articles? Not all of them need to be perfectly written. The important thing is to churn them out. As a blog manager, you need quantity on your blog. If you find out that a particular article was popular, you can spend two hours with your professional writer friend touching it up or rewriting it. In the mean time, see which themes are working for you. I can write an average of four articles per hour. But, if I do refined work it could easily take four hours for one piece. Four hours makes sense for something that got 1000 views so far, but for something that will only get 20 views? I don’t think so!
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