Author Archives: 123outsource

You lose 90% of your blog traffic by requiring membership

Categories: Marketing | Tagged , | Leave a comment

I’ve seen many of my favorite blogs do this. They restrict the quantity of their blog articles you can read without getting a membership. For my absolute favorite marketing blog by Marketingprofs I stooped to the level of letting them have my email address. Yes, this way I can be on their mailing list and yes, Marketingprofs and I have both independently come to the conclusion that an email list is your most potent form of clicks to your blog.

But, how many clicks to your blog do you lose by restricting non-members from reading? You might lose 90% of your repeat traffic and perhaps a lot of retweets on Twitter by making such a restriction. Yes, a serious reader will sign up for your membership. Yes, you will get them on your newsletter which could lead to a long term relationship. But, you also lose many serious readers too. Here’s why. If you have several favorite business blogs, are you really going to sign up for ten different memberships? Most people will choose a handful of memberships for their favorite publications and skip the rest. So, if they like you but don’t love you they might never come to your blog again since you locked them out.

In the long run, I’m not sure how much more you gain by gaining a few emails at the expense of locking many people out. On the other hand, maybe the equation should be more about when you lock people out. If you let people read twenty articles per month instead of five and let them know they can come back next month, you still might be able to get a few emails, but you wouldn’t lose quite so many readers! The goal of catching emails is to have more readers, yet you lose your readers by forcing them to sign up. It is a double edged cyber-sword!

Most likely to succeed; What does that mean?

Categories: Success | Leave a comment

Were you voted most likely to succeed in high school? Or did your friends think you were most likely to fail? The truth is that school is not at all like life. In many ways school doesn’t prepare you for life. The types of things that are important in life are relationships, marriage, being a good parent, work skills, and getting along with those at work, health, spirituality, and enjoying yourself. How many schools teach the principles of child-rearing or how to pick a good spouse? Sex-ed maybe, but not the other useful skills. I always joke that the only useful classes I took in Junior High that gave me information I actually was able to use were typing, and sexual education (scared me more than it taught me, especially when we got to the part about AIDS — yikes.)

I had a friend who did really well at school. He even studied at Harvard extension. But, in life, he couldn’t hold a job. His inability to relate to people and commit to developing a career got in his way. I did particularly poorly at school, but had the passion to start a business and succeed. So, although in high school I was not someone who others thought would succeed, I did anyway!

I think that we need to lead ourselves in many ways as school doesn’t know what we really need. Try to challenge yourself daily to deal with your weak points. What are you worst at that will limit you in your future? Do you think you should work at that? I think you should make a list of things you are bad at or don’t like to do that limit your success and work at those. Are you bad at relating to people? Maybe it is time to start meeting more people. Are you bad at organizing your time? Start working at that — at a time that is convenient for you of course. Are you timid around authorities? Start hanging around with professors, police officers, and others in high places (even if they don’t want you around.) It is hard to know what we need to succeed, but I can guarantee you that school will not furnish you with what you need other than some boring math and history classes. Good luck!

Expand your reading base & your social network

Categories: Of Interest | Tagged | Leave a comment

If you visit the same accounts on social media over and over again and retweet only from those sources, your social media profile will get stale. Your followers want to see new content from new sources. Sure, your old and steady might offer generally interesting and relevant articles, but you need to spice it up a bit. Additionally, if you only read from the same sources, your frame of reference will become very limited.

Challenges to social media diversity
I use many social media channels and have done well on several of my handles. However, the battle has not been easy. My favorite social media channel is Twitter because it offers immediate results and can be grown very quickly if you have the right skills. To get a huge following, you have to follow and unfollow several thousand accounts per week. The problem with this is that your inbox will get filled with junk. There is no way to screen all of the people you follow except by scanning over their profile wording to see if they have any relevant keywords such as “marketing” or a business name (both of which create desirable followers for my main account on Twitter.)

Filtering my inbox
Every day, I spend a minute or two in my Twitter inbox unfollowing people who tweet boring content. I want to see content that I might want to read or retweet, otherwise you get canned! This process doesn’t take that long if you do it daily, but the result is excellent. I am now able to find a high percentage of quality articles and great photos in my inbox, and I get over a hundred new ones every minute! You snooze you lose! I normally retweet business and marketing articles from Inc., MarketingProfs, Entrepreneur, and other well known names. But, sometimes I get some very unusual and interesting content in my inbox which I have shared and gotten many favorites on. To get this type of successful diversity takes work, but the work pays off!

Other ways to diversify your reading
Many of the blogs with a smaller audience have weak materials. But, sometimes you can get some unusual point of view by browsing around. Additionally, by looking up keywords on Twitter, you can find accounts you don’t normally read, or unheard of people with viral content in your interest range. That is the perfect opportunity to read some content from new sources which might not only be new, but might be popular as well.

Your social network
Forget about social media and lets focus on live socializing. Most of us tend to talk to the same people over and over again. Ideas are stale and conversations can be like a broken record player. If we branch out, we normally talk to the same types of people we are comfortable. But, to grow as a person, you need to talk to people you don’t normally talk to. So, why not talk to some strangers at a comedy club, a bar, or on the bus? Why not exchange ideas with them? Normally they will be very boring (if they live in Los Angeles) but, you will eventually meet someone with some wacky ideas that will help you be a more broadminded person. If you meet a lot of people and exchange a lot of ideas that will help you be a blog writer or innovator. But, the two are really the same as a blog writer has to innovate ideas and strategies for making their blog popular!

What can you do?
Use the keyword search on Twitter and other social media platforms. Filter your inbox and read what the “smaller” bloggers are saying. Try some new and related keywords that you researched too. That way you can expand your interest. And if all else fails, try allsup.com and see what Guy Kawasaki recommends!

What advantage does a new entrepreneur have over someone with 10 years experience?

Categories: Startups | Leave a comment

I remember when I was just starting out. I was so enthusiastic, and so hard working. I remember working seventy hours a week. I worked until it hurt. I slowed down a few years later as I couldn’t take it anymore. I watched each aspect of my business very carefully as I was concerned with everything. Although I lacked skill, I was so adament about everything I did, that my endeavors went well. I remember having trouble getting others to get things done, but I bugged the hell out of them until they accomplished their tasks. I remember financial risks I took, but I managed those risks so carefully, that I never lost big.

These days I am a lot smarter, and have a lot more experience. However, I make tons of mistakes just because I am too busy to watch everything I am doing with the same level of carefulness as before. When I was just starting out, I was so careful to make sure nothing went wrong. Just a week ago, I had a failed data migration that cost me a few hundred in lost labor. Sure, the cost won’t kill me, but the fact that I didn’t oversee the project with the carefulness that it deserved showed me something. I need to be a lot more on top of things, and that means managing my time better. I need to make priorities more as I am so busy.

Another thing that bothers me about my level of experience is that I have had so many different social media helpers, that I have become more complacent when their work doesn’t measure up. When I was first starting out, I wanted to make sure I got my money’s worth from everyone I hired. As I got more used to particular companies, and individuals, I let them have a lot of slack. I feel I am paying for that slack. Sometimes it is good to hire lots of new people, because people often behave better when they are new, and then start slacking off four to twelve months later. This is a very realistic and unpleasant fact about hiring people!

Looking back, I think it is definitely better to have the spirit of a brand new inexperienced entrepreneur and mix it with the experience and knowledge you have as an older person. If you have lost that new entrepreneur spirit. Try to gain it back. Try to relive your earlier moments if you can remember them. Try to rethink some of those thoughts you had as you were very short on money. Remember, when you first started your business, everything was new to you. As someone more experienced, most of what you are working on is old, and you only hire new people from time to time. When you were just starting, everyone was new and everything was new. Get that new feeling back into you!

Do you hire for social, technical or organizational skills.

Categories: Hiring & Firing | Tagged , , | Leave a comment

After assessing my new helpers’ skills, I see that hiring is not so simple. To be a good worker, you need to be strong in many types of skills. I hire people to do phone work which involves a lot of interaction skills. Americans tend to be best at interaction although many back offices tend to attract those who aren’t. However, the other skills such as showing up on time, knowing how to keep information straight, or understanding technical terms can get in the way.

Keeping it Straight
The types of jobs I hire for do not have a pool of ready-trained people. I rely on people who know nothing, but learn fast. I am more interested in tracking your learning curve and attitude that seeing what you already know. For the last year and a half I have been training a lady who learns fast. After three coaching sessions she can master any of the tasks that I have her do even better than I can do them. Unfortunately, she doesn’t have the time to put in the hours I require, but at least she can get the job done. I hired another person who gets very upset whenever she has to learn anything new that she doesn’t understand. Any time there is a small confusion, she blows her top. Working with me involves a lot of changes in pace, and there are always new things to learn. I am not an expert at training people as I only train one new person every 18 months. I am good at what I do daily, but not good at what I do year-and-half-ly. Can’t my trainees just understand that I can’t possibly foresee every possible situation that they might be in or every possible word a client might use with them that might be hard to understand? Just write down your questions and ask. When in doubt, have the client email me. Solutions to unforeseen problems are easy, so why get upset?

Technical Understanding
But, some people can learn technical terms well, and understand technical situations well while others remain confused for the rest of their lives. I had to teach many people about loan documents. Most people cannot keep track of the various attributes of the various documents. They always get the documents confused. Unfortunately, if you are giving tests on loan document knowledge, you need to know the basics, otherwise you can’t give the test!

Organization
Then there are others who can’t display their data in an organized fashion. The commas are never where they are supposed to be. Nothing lines up. Unnecessary information is always added, and critical information is systematically omitted. If I am reading a report, you will be wasting my time if the information is not orderly, and complete.

Assessment
If you hire new people, you might be very smart to test them on organizational skills before you officially hire them. Have them do some small projects. See if they actually finish the project without whining about if they are going to get paid. See if the data is arranged properly in a data output assignment. See if they can handle snags during customer service phone calls. Train them on technical terms and see if they can get them straight after an hour or two of training without getting upset. Most people cannot handle a task that is technical and that involves organizational and social skills. Some people might be good in one department or the other, but to line up all three in a row is hard to find. One solution is to simplify the types of jobs you give to others so that anybody can do it. That simplifies the hiring process and makes it easier to outsource work too. Idiot-proofing is one of the best strategies a business can have if you have trouble finding people who can be as smart as you!

A good organization has people who take charge without being overbearing

Categories: Management | Tagged , | Leave a comment

There are different management styles out there. Some managers are very pushy. Others are more moderate. While some are slackers and aren’t really paying attention. There are manager who pretend to be paying attention, and others who make their rounds to show people they are being watched. There are really many aspects to being a manager. Figuring out how to allocate scarce resources, time, space, and deciding who will do what, and when. Figuring out marketing strategies, and financial strategies are part of the deal as well.

Be a friend
What managers need to know is that managing people involves many components. You have to be their friend, but not be too friendly. If you are too friendly, and you develop too many ties that make it complicated to control them. If you are not friendly enough you have distance, and people will not do their best work if they don’t feel close to them. If you are too close, you might talk about personal things which could develop later on into conflicts or complications in your relationship not to mention office politics, jealousy, and other trouble.

Be a mentor
You need to help people at work too. If you are always helping people, especially the new people, you will be appreciated and valued. People might look up to you for your skills as well. When you are helpful, but not too critical, that is wonderful. People will feel more comfortable working for you if they know that support is around every corner.

Be appreciative
Remember that a good manager needs to criticize from time to time. But, criticism is not normally well received unless there is a relationship of support, trust and appreciation. If an employee is so horrible that you can’t appreciate them, fire them. But, for the others, there needs to be at least five meaningful good things you say to them for every criticism. If an employee feels appreciation, they will do better work for you, take criticism better, and stick with your company longer too.

Be watchful
Employees tend to do more when they are being regularly watched. I like to call people who work remotely once a week to let them know I am watching. When I call it is very casual and we just do reviews about what they have been doing, or I ask them a few quick questions. If your employees work in the same building, make your rounds and pay attention to what they are doing. If they know that you know what they are up to, their efforts will be more genuine! The minute someone doesn’t want to be in communciation with you or evades you in any way, that is a sign that you should end that work relationship. The work will go downhill the minute they start evading you. I have seen this happen around ten times in my career. The problem is that you need a replacement before they start evading you so that you can fire them on the spot.

Be allocative (allocate work)
Figure out who is going to do what. See how well everyone does each task and have lots of people trained on each task you need done. Whomever does a particular task best is someone you should consider giving the most of a particular task. But, you always need backups in case that star employee is needed on some other more pressing work, or in case they quit!

Be authoritative
People need to know that you have deadlines in writing and enforce those deadlines. People need to know you have standards too. The minute you cut people slack, 90% of them will take advantage. If you work with people who possess a solid work ethic, you will be okay being lax, but for the rest of the human population, you need to show some authority! You can’t just fire someone for missing a deadline, or making a few small mistakes. But, they should get points every time they do something wrong. If you get too many points in a particular quarter, then it is time to get demoted or fired!

Be underbearing
Bosses who are overbearing might think they are taking control and gaining respect. This is not how it works. Respect is gained through many means. People might respect you because you are nice, rich, or have it all together. They might respect you because you dress impeccably, or take charge. But, you can be very in charge without raising your voice. Many bosses with smooth ships are always very polite and nice. They make it clear that you do what they say, but they are nice how they say it. There might be times in your career when you need to be overbearing. And there might be particular individuals who are stubborn who only respond to this type of behavior. Personally, I don’t like it and many others feel the same way. On the other hand, my attitude is cultural, and in other countries like India, bosses yell at their employees, treat them like servants — and the employees respond well to this. In India, adapting to more gentle ways of management might be difficult, and might not even work well. It is hard to say. But, as a manager in India, you can at least try to do more in the departments of being watchful without over doing it, being appreciative without being fake, being friendly, and being a good mentor.

A company has a board of directors, so why shouldn’t you?

Categories: Management | Tagged , , , | Leave a comment

Some of us run large companies and others run micro-companies. My friend claimed that I was a CEO of a tech company. I argued that I was an Entrepreneur with one full-time person helping me and a few freelancers. I see my company as more of a marketing company that is based on a website which is technical by definition. So, perhaps my business is marketing / tech combined. But, putting aside whether I am a small enterprise or a huge corporation, the idea of a board of directors is an interesting one to ponder, so let me pontificate!

Issues with a board
Putting aside whether having a board of directors is a good idea for an entrepreneur, it makes a great topic for a blog article. You could even write multiple blogs on the topic as your experience with a board develops — you can’t get bored with the concept of a board! The main issues is that very few people will understand the technology, analytics, or daily procedures and issues that my business faces. However, if I talk a smart person through my issues, they might be able to offer valuable ideas.

Others do not understand the technology my business uses – but, they might understand people
I know my business inside out. I don’t understand programming, but I outsource people to help me with that. The issue I have with programmers is finding people who will be reliable and not cheat which is almost impossible. So, the issue I have is not technical, and remains constant with the ever-changing technology as human beings are generally unreliable! I don’t need a mentor or board member to understand the technology I use, but to understand how to deal with people.

Others don’t understand the analytics I use, but they need to understand strategy
I don’t need others to understand the marketing analytics of my business as I already have a handle on that. I need them to understand strategy. If they can think of or assess ideas regarding long term business strategy, that could change the course of my business. Or they might think of something that I would never think of that could be the magic idea that could change my life forever.

Getting multiple people together is impossible
I cannot afford to pay people big bucks to attend meetings. Any meeting I would have would be one on one and possibly over the phone. I like the idea of having four or six people be on my board. I could be the tie-breaker or the swing vote. That way we would have a diversity of ideas, and an evenhanded way of originating, discussing, evaluating and choosing ideas. It might be complicated doing this entire process one by one, but you never know.

The Solution
Don’t laugh. I’m going to do this tomorrow. I work with a psychic who is strong in a variety of uncommon but useful skills. He understands past life regression, channeling, and spirit communication. The problem is that the people who I want to channel are living, so we can’t talk to their departed spirit. My psychic says that he can tap into the consciousness of a living person and get answers to questions in a reliable way. We are going to channel some of the best business minds and management teams in human history like Warren Buffet, Toyota, Google, Coca Cola, Wells Fargo, and more. It sounds far out, but I have been working with this guy for almost a decade and he is really helpful. Part two of this article will be about what we found out!

Hanging out with the elite, does it rub off on you?

Categories: Of Interest | Tagged | Leave a comment

After studying Feng-Shui and Kabbalah, I am convinced that hanging out with the elite rubs off on you. Even Rocky once mentioned something to a similar extent. In one of the Rocky movies he explained to a young girl that if you hang out with smart people you become smart. If you hang around with dumb people you become dumb. He never explained what happened if you hang with people who can’t speak correctly though!

Your neighborhood molds you
If you grew up in a privileged neighborhood, you will generally do a lot better in school, and at your University of choice than someone who got in on a scholarship or from Affirmative Action from a lower income neighborhood. The type of people that you took for granted as a child who you mingled with molded an undercurrent for your success. Those kids who got into college with Affirmative Action might be achievers, and might be smart, but they probably grew up around people struggling to make a living, heard them complaining about their boss, and saw a lot of poverty, drugs, and gangs as well — not a fertile soil to grow a successful person unless you wish to make it in a gang or be a preacher in a Baptist church.

What about the elite?
I am from an upper-middle class neighborhood. I didn’t realize how privileged I was. As an adult I was not privileged as I had to live in semi-bad neighborhoods that were filled with people who didn’t like me. My car was stolen and broken into on schedule every several years. Yes, not as bad as the Bronx, but not great either compared to what I grew up with. As a child, we only knew a handful of filthy rich people. They behaved like ordinary people, but were educated, and a bit high brow. They didn’t talk about business much as they were more interested in academia and the arts — something I was interested in, but not as much as I was passionate about business. It is hard growing up in a community which frowns on business when that is your passion, and your only route to success! Part of the problem was that I grew up in Massachusetts in an area near Universities with a lot of academics. I wanted to be around tycoons!

Changing my environment
In my late childhood and adulthood I met people from Israel and the Middle East who were more like me in terms of their passion for business. Finally someone to talk to. Of course in those days I was a child and had no real experience. I would just listen to them and wonder how I would start a business of my own. The business stories were fascinating and scary sounding as so many deals went bad due to dishonest people who cheated and broke valuable relationships. As an adult, I eventually became successful. I learned that I could mingle with the top 1% by visiting the bars of really expensive restaurants. Although I don’t always meet amazing people at these places, sometimes I do. I met a Vice President of Nordstroms, I met a Disney Executive, I met an Italian Designer who flies to Japan to sell his stuff (they like it more than the locals do.) and others! But, what I learned is interesting. Talking to people has a benefit, but being in proximity to people also has a benefit.

Picking up on vibes
By sitting next to Mark in programming sessions, I began to have better technical thoughts myself. I was picking up on his consciousness without even having a conversation. By hanging out with Walter, my dream analysis skills improve. By working on comedy blogs with Andy, my sense of humor became better as new channels formed in my brain. But, by living in a 40% Korean neighborhood, my work ethic improved even though I hardly ever talk to them. I visit Bel-Air to have meals all the time. That is a place riddled with billionaires. By being around them my finances actually do improve. I only wish I could live there. Perhaps one day I will. If you want to be something — be around what you want to be, even if it is only for a meal. Even one hour will get the feeling of wealth into your bones!

Six Problems That Only Individuals Working In A BPO Industry Would Understand

Categories: BPO, Call Center, India, Popular Posts | Tagged , , , , , | Leave a comment

Six Problems That Only Individuals Working In A BPO Industry Would Understand
Anyone who has been working in a call centre, or has already worked there knows that there is no other psychological trauma quite like it, say for example hooked up on a phone call that would never end for the majority of your life, and is been subjected to the worst kinds of humanity.

Time is everything in a BPO Industry. We come across situations where you would have military walking in, your breaks being monitored, strict call length control, monitoring toilet breaks, etc. with each and everything being controlled and monitored. Welcome to the world of robots. Given below are some of the trials and tribulations one would have been experiencing in a call centre and lucky are the ones who escaped from it.

Being shouted at the entire day: You know what could make your clients angry for the things you are about to say. And things like it would take two weeks, or you do not have an account with us, or I would have to transfer your call, or my boiler has not been working and it’s definitely your fault. These are things that would sound like a red rag to a bull. So if you are lucky enough you would be getting a response like this I know it’s not your fault but before things go worse….and is something that’s unlikely to happen.

Being asked to work overtime: Each and every one of us have been doing this. We would have to work overtime in order to pull the given targets. We cannot let our customers down and would require someone who could answer their calls.

Taking up calls that you cannot deal with:These kind of things continue to happen a lot in the BPO Industry and is something that is never funny. Weeping people come forward and tell you their story whereas screaming customers would claim that they are going to come commit suicide with sexually inappropriate comments. And when such things happen you would here need to remember that you would have to wrap up the calls in 2 minutes or else would be fired.

Having to come up at 8.30 and starting your computer: You have been told that you need to be at your desk by sharp 8:30 am and it’s already 9.30. And it’s obvious that certain programme that you would need at your job would take half an hour of time to load. And off course you would not be paid for your extra half an hour then why would you choose to work for an extra hour.

Not wanting to be a part of clients call during day off: Do not try of contacting your customer success team during weekends, it would never ever happen. So try and use whats up, gmail, Viber, and Facebook instead.

Getting Back Home and Noticing That Your Friends Have Been On Facebook The Entire Day: Most of the times we come across situations where we did not have much work to do. And you could just read articles online with a limited access to internet like the fact of the day been written by your manager and your weekly column where your CEO would be describing the holiday he would be going on.
Author Bio:

Abhishek Jain has over 10 years of experience within the BPO Industry and Finance and Accounting outsourcing services. Business Process Outsourcing (BPO) Services India delivers and manages various offshore/onsite projects in various technologies and domains

.

You might also like:

Marketing your BPO outsourcing firm from A to Z
http://bpo.123outsource.net/2016/05/22/marketing-your-bpo-outsourcing-firm-from-a-to-z/

Is it time to Uber-size your outsourcing business?
http://bpo.123outsource.net/2016/05/10/is-it-time-to-uber-size-your-outsourcing-business/

How to start an outsourcing company
http://bpo.123outsource.net/2015/12/29/how-to-start-an-outsourcing-company-2016/

If you invested in training your BPO employees, what skills would you teach them?
http://bpo.123outsource.net/2015/03/28/if-you-invested-in-training-your-bpo-employees-what-types-of-skills-would-you-teach-them/

.

Visit our Google+ profile

Categories: Social Media | Tagged , | Leave a comment

We have a new and very interesting Google+ profile. It has links to great outsourcing, business, and other interesting articles from our social media networks as well as breathtaking travel photos, and more… Join us!

https://plus.google.com/112865765811209268597/posts

Hope you like it!

America should capitalize on its attractiveness

Categories: America | Tagged , | Leave a comment

America is a country with a defective immigration system. We are too tight about letting people in our country, yet too incompetent about controlling illegal immigration. We have a porous border with Mexico that lets in illegal workers, drug dealers, kidnappers, and even ISIS members! What America doesn’t understand is that we cannot compete internationally without having a very flexible labor force. That means we need a large supply of people who are willing to work here and we need to let them get quick work visas on an as-needed basis. That way we control who comes in rather than being flooded with whomever happens to be desperate at that point in time. We need to optimize by hiring the best workers for particular tasks out of huge pools of applicants rather than just taking what the cat dragged in.

The thing America forgets is that many people want to come to America — and that is a huge asset. Can you imagine what America would be like if it were not so attractive? Nobody would want to come here. If we were short of programmers, we wouldn’t be able to get any. If we were short of farm laborers, nobody would come. America is a beautiful place, yet we don’t take advantage of what we have. We are analogous to a hot girl who makes it impossible for rich guys to meet her without filling out endless forms. Sure, the girl ends up with a boyfriend, but not the best one she could get. If she would spend a little more time analyzing the opportunities and make it a little easier for those opportune people to meet her, she could get a much better boyfriend.

America lets immigrants in and then after a long time offers them citizenship. I feel this is the wrong idea. We give citizenship to people who are here to work, and who are not here to be Americans. I feel that citizenship should be exclusively for people who want to be American for richer or for poorer while the others should come on renewable 5 year work visas perhaps without their families. The minute their kids get used to America, if there is a problem, it is no longer easy to send them back!

If parts of America could be designed specifically to entice foreigners to come and work, that might really stimulate the economy. We’d have the high tech staff needed for our big technical companies to grow, and we’d have the cheap labor to be able to compete with China and El Salvador! I’m very in favor of special economic zones to be created in America which would not only be beautiful, but cater to the cultural and linguistic needs of people from particular other countries.

Since America makes importing workers such a headache, many companies are heading overseas. That makes sense. If Donald Trump runs for president, perhaps he will put a 35% tax on outsourcing, but maybe he will let foreign workers come here to work. That would be a wonderful twist on fate. We’ll wait and see.

Why you Should Hire a Comedian Instead of a CEO to Co-Blog.

Categories: Humor, Popular on Twitter, Semi-Popular, Social Media | Tagged , , , , , | Leave a comment

Carbonating my Business Blog with Some Fizz
I am a business person, and if you read my blog regularly, it is likely that you are too! I struggled for a long time to find people who could help me blog. Sometimes people would think of generic sounding topics while others came up with bizarre and interesting stories. However, to have a constant supply of zany and interesting ideas, I needed more. Since I am a business person and very active on social media, I am bombarded with blog titles of every description and have no trouble thinking of more. I can easily write about business themes. So, if I hired someone with a business mind just like me, what would be the point — we already have a business mind here. What readers like, is some pizazz, and some clever jokes thrown in — and some professional proofreading never hurts ether — make that “either”.

Business + Humor = Success
Laugh and the world blogs with you. As a writer for three blogs, I like to throw some humor in on a regular basis. However, as a shrewd businessman, I’m shrewd enough to know I have no business writing comedy! The point is to align two different types of minds with different but complementary skills. In my case, I have a business-oriented mind with some industry-specific knowledge. My comedy writer is not only a comedian, but is a seasoned writer capable of professional proofreading — and that’s no joke. (The last time I put an ad in the paper for a seasoned writer, I got a Cajun guy from Baton Rouge with absolutely no experience applying for the job!)

Collaborative Brainstorming With Finesse
My writer and I join forces and in an hour can brainstorm more than a dozen interesting and funny blog titles. Then, we sometimes work together to develop themes. The actual writing of the blog might be done by him, or by myself and then “touched up” by him. He’ll clean up some small mistakes, find some areas that need finessing, and he’ll also ramp up the humor wherever possible. The other people I interviewed either couldn’t think of even one blog title, or came up with titles that sounded as cookie cutter and generic as the description cookie cutter and generic. My comedy writer comes up with stuff that is off the wall, but that is always a hit with both of the industries that I cater to.

Two Similar Minds — a Two Headed Monster?
If two like-minded business people wrote blogs together, there would be no jokes. They would debate whether or not to have pie charts, or graphs. Whether to cater to the lay-person, or higher level professionals. You might learn something before falling into a deep slumber reading their informative articles. If my comedy writer worked over their blog, he would chuck the charts and throw the pie graphs in their faces and start all over again to find a more laughable way to present the facts! Graphs and charts enhance the digestibility of information, but without a spoonful of sugar, the medicine won’t go down.

Incompatible Minds
On the other hand, if you partner up with someone whose thoughts are completely out of sync with yours, you won’t get anywhere collaborating. Finding your perfect match is not easy in the writing world. Rather than a comedian, it could be a stunt driver or a bartender — and I’ll drink to that, preferably not while stunt driving! But, whatever you do, don’t hire a CEO to help you with your business blog!

You might also like:

A standup comedian at a standup restaurant in India
http://bpo.123outsource.net/2015/12/21/a-stand-up-comedian-at-a-stand-up-restaurant-in-india-2015/

Change your brain by the people you are with
http://bpo.123outsource.net/2015/11/11/change-your-brain-by-the-people-you-are-with/

A new specialty for your call center — suicide hotline
http://bpo.123outsource.net/2016/06/12/a-new-specialty-for-your-call-center-suicide-hotline/