Tag Archives: Blog Promotion

Google’s Algorithm for Blogs is Harder Now

Categories: SEO, Social Media | Tagged , , , , | Leave a comment

I wrote another article about how Google changed its algorithm regarding how blogs place in search results. Please keep in mind that this change happened in September 2013 and it was very pronounced. I do not do SEO for a living. I just noticed because I track my statistics for my notary blog and outsource blog regularly and train myself to notice things. The first relationship is between how good your blogs are and how you place on Google. The trick here is that a good article is not enough. You need to have incoming links and a way to get seen as well.

Blog tags are a wonderful invention, but are they all they are cut out to be? Using blog tags you can link up lots of blogs to each other in all types of ways based on keyword frequency. You choose tags based on whatever keyword you are trying to accentuate. The problem is that an incoming link is only given credit if several conditions are met:

(1) The link needs to come from a page with similar keywords. If you have tagged certain keywords, then we will assume you have the keyword relevancy. That is easy.

(2) The page that you link from needs to be indexed by Google. If a page gets low traffic, Google might not index it, which means you might get zero credit for an incoming link from that page. What I found is that Google will ignore a page which gets less than about 25-35 clicks per month. This problem wouldn’t affect a larger blog, but for small blogs getting less than 40,000 visits per month, your tags will only do you any good if they are for unusual keywords, or for particular entries which for some reason get lots of traffic. Newer posts that have been recently promoted might get a few hundred visits right away, but your older blog entries might get very little traffic even if your newer posts link to them. My outsource blog is tiny and my tags will not get me much play until I grow. A sad fact of life.

(3) If people actually click on a particular link, the value of the link becomes tremendously bigger. Very few people click on tags, but people would be more likely to click on a link in the body of an article, especially if it were dressed up in such a way that they would be encouraged to click on it. I often put suggested reading links at the bottom of articles and they get clicked on a fair amount, especially if they are highly relevant.

The value of a visit from Google
I noticed that despite how much harder it is to get blog traffic, for each additional click to my blog, I get many additional clicks to my site. Roughly 8 site visits per 1 blog visit. What an amazing correlation! I also learned that visits directly from Google give you much more reward in site visits. How does this work? I think that Google tracks how much traffic it gives you and then rewards you by giving your site higher placement as a result. It is a very helpful cycle, but you need skill to manage this relationship.

What is the solution?
Honestly, I am so overworked, that I make this mistake often — I do not put enough links on my posts until after the fact. Since blog entries on my blogs are generally only popular when they are initially promoted, putting the links on after the fact doesn’t help much. The solution is to pre-publish your blog articles and put as many quality outgoing links to other content as possible BEFORE you promote it. Put lots of good tags, and optimize the content so that you can put more tags as well. You can find creative ways to insert more of your essential keywords into the article to gain relevancy for your keywords.

Google is a wonderful tool. Try hard to master the art of blog promotion with Google. Facebook and Twitter have done miracles for me as well and should ideally be used to promote articles with good tags and outgoing links.

(1) #googleanalytics Google’s algorithm for blogs is harder now. It’s harder to get traffic period!

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How to Optimize Your Facebook PPC Campaign

Categories: Analytics | Tagged , , , | Leave a comment

Many of us use Facebook for our business and almost all of us use it for fun. But, how optimized is your Facebook campaign? Here are a few tips to help you use Facebook and social media optimization to your advantage.

(1) Where do you get your best browsers?
I noticed that blog visits deriving from Facebook resulted in longer browsing sessions. This is a huge advantage. Use Google Analytics and see for yourself where your best browsers are coming from. Sometimes people spend longer on particular topics than others while certain social media sites might generally create better traffic. Pay attention to that.

(2) Pay attention to what topics work
In some industries people are more talkative than others. Facebook will help you realize this fast. But, perhaps you can figure out which types of topics get responded to the most. Try a different topic every day — plan long ahead of time. See which do best and create other topics that are slightly similar to the successful ones to duplicate your winnings!

(3) PPC for getting new followers
If you use Facebook’s PPC, there are two amazing ways to capitalize. You can use PPC to attract new followers. I learned that this is best done on full blast for a month, and then let it sit for a month or two. You will get a more efficient price per new follower if you are not always available!

(4) PPC for blog promotion
But, you can also do blog promotion using Facebook PPC. Certain blogs and topics will do better than others. Once again, pay attention to what types of things generally work, and repeat your success. I pay $30 per blog entry and get anywhere from 80-300 clicks. If it goes well, sometimes I put a little more money into it. I also select blog articles to put on Facebook PPC that ALREADY did well when promoted from another medium. Duplicating success can easily be done if you are constantly watching your statistics on your analytics tracking system. We got some of our best new browsers for our blog from Facebook. We found that the quality of a Facebook follower is better than from Twitter or Stumbleupon for my particular blog. What about yours?

(5) Engage — obviously
If you get to know your followers one by one, they will be more responsive. That is a law of human nature. Don’t interact with all of them, but choose the ones that seem promising. You can also follow others who are relevant to you in hopes that they will follow you back.

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