Category Archives: Marketing

What are your BPO rates? Does it vary with experience?

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When I ask a company for their rates, I don’t like evasive answers, and I don’t like simplified answers. I want a breakdown that gives me three to five types of answers. More than that would be a headache, and less than that would be oversimplified. Let’s say I’m looking for a .Net programmer. Here are some sample conversations.

(1) Thorough
ME: Hi, I’m in the market for a .Net programmer. What are your rates?

REP: We charge $20 for junior programmers, $22 with 3-5 years experience, and $25 if they have six or more years.

(2) Oversimplified
ME: Hi, I’m in the market for a .Net programmer. What are your rates?

REP: $20 per hour

(3) Evasive (Headache)
ME: Hi, I’m in the market for a .Net programmer. What are your rates?

REP: It depends. What type of programmer are you looking for, how long is the project, what is the nature of the project?

(4) Too Much Information
ME: Hi, I’m in the market for a .Net programmer. What are your rates?

REP: We charge $20 for junior programmers, but give 10% off if you book more then 100 hours, and then $22 for those with 3-5 years experience and we sometimes have a project manager available who has 12 years experience, but he is not always available and we can only guarantee rates if you sign a contract. We are also having a special this month where we will do a sample job for $18 per hour and if it is to your satisfaction, you have the right to continue with a new contract for the next month and that would have an option for six months, etc., etc., non-stop talking.

ME: STOPPPPPPPP….. You talk non-stop when you don’t even know what I want.

(5) Sensible Dialogue
ME: Hi, I’m in the market for a .Net programmer. What are your rates?

REP: What level of experience and expertise would you like?

ME: I’d like someone with 6 years experience.

REP: Well, we have someone with 8 years of experience who can work for $24.50 per hour US dollars.

(6) Paranoid Dialogue
ME: Hi, I’m in the market for a .Net programmer. What are your rates?

REP: Oh… well. Umm…. I hope this is not too much. (pause) We charge $18.50 per hour. Oh no, you won’t like that price because it’s too much. But, I assure you that our programmer is very good, and I personally watch over him.

ME: The price is not bad. I care more about the quality of the service than the price.

As you can see, there are many ways that sales reps interact with clients. If you were a client, which rep would you prefer? I prefer #1 and #5 because they give me the pertinent information without any grief. Try to think from the perspective of clients, and you’ll win over more of them!

Marketing your BPO Outsourcing Firm from A to Z

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Do you run a call center, BPO, software outsourcing company, or want to? If you are good at what you do, you just might be able to expand into a real business! You’ll need management experience and solid skills, some cash, and some understanding of marketing — but, you can do it! But, where do you start?

WebsitesOutsourcing companies need a website. Most people look for services online. So, making yourself easy to find with a website is paramount. However, having “a” website is just not enough. It needs to be well organized, have a services page where you have a long list of services you offer and notes about your expertise in those services. You need “About Us” information so people will get a sense of who you are. A good contact page is essential too with email addresses, a choice of phone numbers and an online form. Make sure your site is attractive, loads quickly, and does not have spelling mistakes, etc.

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Email — Many companies market by email, but do it wrong. Marketing by email should be personal. You should try to learn what the company’s needs are and cater to them. Additionally, emails that do not state the NAME of the recipient are impersonal and get ignored close to 100% of the time. Email marketing is powerful, but only when it is customized to the reader, and having a previous connection to the reader helps so they will know who you are. Otherwise, you are just another nuissance spammer. If you email decision makers in thousands of companies, find a way to ask them what their needs are, and get some dialogue going, you are in luck.

Phone — Phone calls from strangers are an annoyance. But, at least you can learn who the contact person is and gain their attention. Remember, step one is not to sell, but to learn people’s names, positions, and find out what types of services they use. Focus on getting information and find out what they need, what they like and dislike about their current service, and what improvements they would like to see in their service if they lived in a perfect world (which you will of course create for them.) Don’t call businesses unless they are very targetted otherwise you are wasting their time. Additionally, have someone considerate who has good English skills make the call instead of a bumbling nitwit who will lose your prospect’s interest the minute he opens his mouth.

Network — There are dozens of ways to network. You can go to networking meetings in your home country or the country where you are seeking clients. You can network with other companies in your industry to handle their OVERFLOW which is a serious problem. If you can be reliable about handling overflow, you might just become popular.

Freelancer Sites — Several years ago freelance sites were not that big a deal. Now, they are the standard way of getting anything done. Hiring BPO companies is a headache, but hiring a freelancer has never been easier. You can advertise your company as a freelancer, or freelance company on any site that will take you and watch the jobs come in. Yes, you will lose a percentage to the site, but you will also gain some long term clients who will refer you if you do a good job.

Linked In — We used to recommend Linked In more highly. But, since August of 2015 they made it hard to contact people using their medium without really paying. Linked In might change their rules in the future, but as of now, you can find people on Linked In, but you need to contact them using email or social media other than on Linked In. You can still try Linked In, but it is not as efficient or user-friendly as before which is a shame.

Advertise — There are sites like Craigslist where you can advertise. You can also advertise in industry specific publications. Track your sales that you got from your advertisements so you can keep the winning ads and get rid of the duds. You can advertise on which specializes in promoting outsourcing companies on the web. We have a category for each type of outsourcing service as well, so your ad will be highly targetted.

Adwords PPC — PPC can be expensive, but you can geo-target where you want your ads to be shown and how much you want to pay. If you get a good return from adwords you can build a business fast. I built my Notary directory using adwords when it first started back in 2005 and got a bargain on it. I was paying 5 cents per click before others caught on. Boy was I at the right place at the right time. You can advertise specials that are displayed on your website using PPC .

Outsource Marketing — Who says that you should do your marketing yourself? Marketing is a specialty that might be better left to a specialist assuming they do a good job. But, many in marketing do not do a good job and don’t even care. So, be careful who you pick and offer results based compensation otherwise you won’t get any results!

Understand What the Client Wants — In India, business people are in a hurry to talk non-stop without listening. This is horrible. To do well in business you need to be gentle, smart, and listen. Your job is not to over-talk, but to be a detective and find out what the customer really wants. They might not tell you, so you have to figure it out. Understanding what clients want is similar to men understanding how women feel. If you hire a guy who has far too many girlfriends and keeps them all satisfied, he might be the right guy for the job (although he might come to work from a different direction each day.)

Be a Partner — The BPO outsourcing companies I have worked with have not tried to be a partner. Many have asked for formal partnerships, but this is not what I am talking about. Be a partner WITHOUT the formality. Be there for your clients. Offer suggestions without them asking. Alert them if they have done something dumb with their business. If you care about them more than they care about themselves, you will be rewarded with loyalty and referrals. People will swear by you. I have never seen anyone be this good all the time, but I do have one “partner” who is like this part of the time.

Correct English — Most Indians don’t feel this is important. However, Americans won’t hire you if you can’t communicate in proper English. You won’t get respect or jobs. We judge you based on how good your English is. If you make spelling and punctuation mistakes, we might not hire you. If you sound garbled over the phone or put us on hold without permission, we will assume you offer horrible service. In my experience, those who communicate poorly always do pathetic work — and I work with thousands of people. So, hire a tutor, and get your skills in order otherwise you will be unemployed.

Customer Retention — Outsourcing companies do not think about customer retention. They think of wooing new clients while they neglect existing clients who will therefor shortly dump them. It is easier to give good service to an existing client than get a new client. So, spend more energy making sure all of your clients are getting what they need. You could even ask them if there are any issues with the service and you might be surprised or appalled at what you hear. Some people won’t tell you unless you ask.

Blogging — Many companies understand the importance of community building. If you run a blog, forum, or community of some sort, you attract people who get to know your writing over time. These people can become clients or share your articles on the web on their networks. Blogging is a powerful way to make meaningful connections with thousands of people. I blog daily and swear by it. I spend an average of ninety minutes per day blogging which says a lot.

Chat Support — Many people will come to your site, but if you offer online chat to visitors, you might annoy them or you might develop a dialogue which could turn them into a client. Chat services on your site are something to consider although that is more of an advanced technique than a basic one.

Free Services — My best marketing secret is to offer free services in order to maintain and develop new connections with new people. A free client can turn into a paid client after they get to know you. Free services are by definition limited and not labor intensive for you to maintain. However, if you talk to your free members after a few months, you might find that they are more open to buying from you now that they have gotten to know you. My entire business model revolves around free services and I swear by its effectiveness as 25% of my paying clients started as free members. The question is, what type of free services could you offer? Samples of your work, or some other web-based application that they could have access to online. Think long and hard about this as it could change your future.

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Compilation of best marketing resources

Categories: Compilations, Marketing | Tagged | Leave a comment

How to get more business for your BPO or Call Center (compilation)

6 strategies for growing your outsourcing business fast

The mystery of the Chinese bamboo tree and your business

7 habits of successful salespeople

If you invested in training your BPO employees, what types of skills would you teach them?

Types of tweets that win the game

Most BPO blogs use cheap looking pics

How often do you contact old prospects?

Create stories in your blog about the experience of your clients

Social media and promoting your products with humor & information

Developing your sales force of novices

How to be a better outsourcing company and attract more clients

You lose 90% of your blog traffic by requiring membership

Do you know how to communicate what is better about your company?

What if your outsourcing company spent double on customer service?

Do you invest in the customer experience?

Getting work for your company by advertising on

If someone doesn’t need your services today…

Ann Handley’s writing style and why it works

Do you help the people you sell to? You should!

Why email sales promotions don’t work as well as cold calling

What separates A quality marketers from the flock

Who are your best business connections? They are not who you think they are!

Marketing is just like being a pirate lad…

Is Kim Kardashian just another face, or can you learn about business from her?

Magic words in business / marketing

Thinking outside the croissant — a guide to better business decisions


Can you use groupons to market an outsourcing company?

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I always tell people in business — if you want to get clients fast, offer them a cut rate to begin with. That way they will be likely to try you out. If you do a good job, they will be likely to keep you. But, what if you offered coupons?

What if you offer 50% off for your first project of 10-20 hours of labor? I have a better idea. Offer a groupon. That way if someone has a friend, they can try your service together at a cut rate. That way you are in a sense networking. Or, you could offer groupons to existing clients for specials, so they could drag their friends into being your client.

Groupons grew in popularity with American restaurants several years ago. Instead of offering a discount for a single person, restaurants saw they could get more clients — a lot more clients by getting groups to come in at cut rates. Your outsourcing BPO could do the same. Would it work? It doesn’t hurt to try, and it’s such a fun idea too.

Or you could offer coupons to people to try new services that you offer. If someone is hiring you to do Linked In outreach for them, you could offer them a coupon to try your email newsletter service or some other service.

Remember, with sign up specials, you always lose in the short run, but you might get a client that you keep for five or ten years which will much more than cover for your loss! Think big and think long term!

How marketing is just like being a pirate lad…

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In another blog entry, I wrote about a lad in the 1700’s whose elders decided was best suited to be a pirate. That lad was reborn and went to one of the best Chinese hacking schools that existed. Then, he learned the art of market disruption and did startups for a while. After a few years of failed startups, he had his first success — but, the venture capitalists took everything he made. The boy was angry because after all — he was the one who was supposed to be the pirate. But, I guess there is no honor among thieves.

After that, the young man decided that what he really liked was trying to do the modern equivalent of being a pirate like what he was in the 1700’s. He would shoot at other people’s boats. Swing over to their boat on a rope, fight them with swords, tie them up, plunder their gold and other valuables, and then set the ship on fire and watch it burn! His favorite part was waiting til the fire hit the powder kegs and watching the entire ship explode! Arr laddie! Twas a sight to be seen!

So, the man quit the startup business and went into mergers. He drank rum, sang pirate songs and coordinated mergers where the managers of the firm being bought out would all be fired and would go down with the ship. He went a step farther to hire a graphic designer to create graphics of the managers going down with a ship with a flag of their company. He enjoyed this career immensely. Then, he went into marketing for a while and enjoyed finding artful ways to steal the clients from particular businesses and watch them go bankrupt. Arr — the pleasure can’t be beat, even with two pints of rum!

In any case, this is a silly article, but hope you had fun reading it. It’s fun to think about what people would do if they were reincarnated into another time. I was actually a warrior in many of my earlier lives, but I evolved into a healer. From killing people to healing people — what a transition in my soul’s evolution. I no longer do Native American healing like I did in my shaman past lives. But, I do healing on myself. However, the warrior past lives from way back — several thousand years back in many cases seem to help me out in my business career. Business is like war. It’s hard to keep the troops together. So, defeating the enemy is one goal, but keeping your troops loyal these days is an even harder goal.

Ann Handley’s writing style and why it works

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If you have ever visited, you will quickly realize that they make masterful marketing simple and understandable to the masses. Marketingprofs handles a wide variety of popular marketing and social media topics that concern us all such as: How to write a better title for our sales emails or ways for marketers to be more data driven.

One of the aspects of the writing style which I like the most is that it is easy to digest. The writing is in clear English and no decyphering is necessary. Another thing that is cute is the constant integration of themes about puppies, kitties, snacks, desserts, childhood, or other relatable themes. It is much more pleasant to read an article that has themes you can not only relate to, but that make you feel good.

Additionally, there are many graphics, charts, and other visual aids that make the reading experience more three-dimensional. Right now, I’m reading a chart about how people express laughter online. Haha wins the game with 51.4% of the total laughter while lol only is getting 1.9%? Could this really be true? Of course emoji’s often follow the verbalization of the laughter. Next, the age of the laughers was analyze in yet another chart. As a marketer I find all of this analysis very interesting — and that is no joke — lol-not!

I’m reading another article about how to woo bloggers into long term relationships to promote your brand. What I’m seeing in this article is something I saw a long time ago — subheaders. The subheaders here all have a very simple type of grammar which I have found tends to make it easier for readers to stick on the page mentally. People who spend too much time online get mentally frazzled and have some degree of ADD. Here are some of the subheaders used:

1. Identify your audience
2. Find the right bloggers
3. Create a real relationship
4. Help bloggers to grow
5. Understand what motivates each blogger
6. Show respect
7. Live up to your commitments

As you can see, each subheader starts with a simple verb in the imperative conjugation. Then, a unique continuation of the sentence fragment follows. Not all of the verbs are calls for aggressive action. Some are more introspective like understanding and some are more philosophical or philanthropical like helping others to grow. I particularly like the point about living up to your commitments as many people in social media do not publish links on time (me included although I always do it) and many others are in such a hurry to get their link that they will disrespect you (point 7 on the list) if the link doesn’t go up in lightening speed even if the link wasn’t spelled out clearly in the text of the email.

What I don’t like about marketingprofs is that they password protect their blog. If you don’t login you can only see half of the text of each article — the top half which omits the bottom line (haha.) I have so many passwords for different accounts I had to use the password retrieval feature today just to get in. Also, their focus is very narrow. It is completely focused on marketing while I would prefer a small amount of diversion into the world of business, entrepreneurship, startups, and other types of business articles that I love so much to read.

But, in any case. Marketingprofs can take you to a deeper level of understanding about online marketing and social media and especially content creation. They create content in a fun and relatable way. I hope you visit their blog and enjoy it. Anyway, thanks for reading my article — hehe☺☺

Why email sales promotions don’t work as well as cold calling

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As a marketer, I try all different ways of having promotions. I have tried cold calling, email newsletter marketing, auto-calling, having assistants call for me, and more. Each method of contacting people has its benefits. However, certain types of contacts are best made on particular mediums.

In August 2015, I called a few thousand people about upgrade specials on our directory. We were basically selling advertising. Roughly 5% of the people I talked to upgraded. I felt so happy that I was able to make more than seven dozen sales. Then, I decided to take advantage of the automated technology that I am paying for. After I sent out my newsletter blast which reached about 4500 people, I got a few dozen inquiries for quotes. I spent an hour giving quotes, but only three bought something. My automated system actually cost me a lot of time doing quotes, but without a result.

Cold calling got me 4x the new sales per lead compared to emailing quotes…

I also recall that a month ago, my assistant called a bunch of people for me. They wanted quotes too. I gave ten quotes by email to people who claimed they were interested and only one of them bought something. The lesson I am learning is that when a client actually talks to a salesperson who knows the product well, they are more likely to buy. When I talked to clients personally by phone I was able to sell to about 40% of them. However, the purchase rate of clients who got an email quote from us was only 10%.

So, what is the moral to this story? The best system I had for sales was to have my assistant sit in the same room with me and filter through the list of prospects. Every time she got one who was interested, she would have me call them immediately. I closed a lot of sales very efficiently this way and made a lot of money. The personal touch is critical in marketing. These days it is so hard to actually get to talk to someone knowledgeable by phone. People often appreciate being able to talk to a critical higher level person at a company. So, leverage that time that you spend with people and use it the right way.

Many higher level business people want a lower level assistant to do all of their busy-work for them. This is a mistake. The lower level people are good for filtering and busy-work, not for handling the critical aspects of a business conversation. Even if they know the right answers, they don’t have the special energy or mojo to give the client the satisfaction that they crave — the satisfaction of talking to a high energy higher level manager or executive for about ten minutes. Make each minute count and use it the most efficient way!

To wrap up the various contact methods, email marketing is good for general reminders and links to new articles in your blog, but not for sales (at least not in my business). Auto-calling is also good for more critical reminders as many people have emails that filter out critical messages. Cold Calling (or warm calling if your clients know you) is much better if you need to actually change a business relationship. In advertising it is common to renew your existing level of advertising. Contacting people for a renewal can be done through auto-call or email marketing. However, contacting them to change or upgrade their plan should ideally be done using a very specialized and targetted list and done by hand.

Using Linked In to network for your BPO or Call Center

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It is not easy to promote your call center and gain clients. You can cold call companies, promote a web site or use social media. There are so many social media sites out there it is hard to know which one is the right one. For business, LinkedIn has some definitive advantages.

The average LinkedIn member has an average yearly household income of $109,000
50% of LinkedIn members have decision-making authority for their companies.

But, how do you use LinkedIn for your call centers?

Create a profile
You need to create a LinkedIn company page. Make sure you fill the page in very completely with all of your background professional information and every pertinent fact about your company.

Post regular updates
You can post regular updates on your profile about what you are working on at the moment.

Connect by Networking
One way to gain new contacts on LinkedIn is to contact relevant people who follow your contacts. It’s easier to make a new contact if you have some common ground.

Participate in Groups
You can join up to fifty LinkedIn groups and participate in call center discussions. You can also provide good answers to other people’s questions. Being regularly seen helps, but being seen as a reliable source of intelligent commentary and knowledge helps even more.

LinkedIn Advertising
We tried LinkedIn Advertising for my discussion group. We did get new followers, but the cost was not cheap. It was $2 per click and we got a new follower for every $12-14 we spent which was not terrible, but not really cost effective.

Paid Memberships
LinkedIn limits the quantity of professionals that you can contact in a month. So, unless you have twenty profiles you use together, you can’t contact that many people. Paid memberships let you contact more people to network with.

Start a Group
In outsourcing, most of the groups have job postings. Our LinkedIn group has a lot of interesting outsourcing and business discussions.

What is a follower on LinkedIn worth comparatively?
I run 17 social media campaigns and I am constantly trying to figure out what a follower is worth. I can measure click patterns and see how many of them like particular blog articles. However, the actual human beings doing the clicks from LinkedIn are much more influential and hence could be considered to be of a higher value than perhaps a Twitter click to my site. How much more valuable is a LinkedIn click than a Twitter or Facebook click? I would tend to say more, but how much more is hard to say. If you compare various social networks, compare the costs of developing a group that will give you 1000 clicks a month to your blog or site. It might take a much higher quantity of followers to get the same result on Twitter, but might be easier to attain those followers. The math is complicated. But, if you want to get ahead in networking, you need to be able to identify the most time effective methods and avenues of promoting your call centers!

LinkedIn is not big on outsourcing
Keep in mind that there are not many outsourcers using LinkedIn and they are not at all interactive. To market your call center or BPO you need to find regular business owners who could be in any field that might need your services. Get to know them and see if they have an interest in trying you out.

Who are your best business connections? They are not who you think!

Categories: Marketing, Popular on Twitter | Tagged , | Leave a comment

I am sitting here doing my monthly article reading. I pour through dozens of interesting (and a few not so interesting) business articles to find interesting content to write about. Well, here on Harvard Business Review I’m reading about how dangerous it is to assume your career is safe. I think it is dangerous to assume anything is safe. In this world, nothing is constant except change — and my Guru says we have to wait for change!

But, your best business contacts may not be who you think they are. Your family, close friends, schoolmates, and close associates at work might not be your best contacts. In a sense it is unpredictable who your best contacts are, and one may be great at one point in your career while another might be good at another time.

It is often the case that your best business contacts are people who you have known for years, but with weak ties. Maybe a customer who you had slightly longer and more interesting conversations with, or a vendor’s assistant who was a little more knowledgeable or interesting. That winning connection could be anyone. Perhaps it pays to keep a database of your interesting connections and try to develop slightly less weak ties with them. You never know what could happen. I met some of the most interesting industry related people I know on Twitter. Unfortunately, they were anti-social and the relationships didn’t last. Maybe I should go back to hanging around at coffee houses — those coffee house types never get tired of yapping with me!

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Magic Words in Business

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Do you use magic words in business? Special words can really improve your customer relations. However, without proper follow-up, you will lose your reputation!

Can I help?

I’ll let you know!

I’ll deliver on time every time.

I appreciate your business.

Can I send you a link to some information regarding the question you asked?

I’ll send you a rate schedule.

I’ll create a customized plan to meet your individual needs.

Being helpful is great. But, going the extra mile is even better. Delivering on promises is more important than making them. There are all types of characters in business that promise all types of things. If you don’t deliver services on time, you will lose your reputation quickly. Being patient and helpful with customers is important too. Some customers like to ramble, and it is important to tolerate their inefficient behavior so you don’t offend them. But, to go the extra mile you need to offer customized help to clients. Not all clients will benefit from seeing your rate schedule. They only need one quote and that quote is to get what they need done they way they want it done. If you can tune into individual needs and comfort zones your business will do much better.

Many business do what is convenient for themselves with very little regard for what is convenient for the client. You are there to help others, not yourself. So, try to tune into what people really want, and say some magic words too in order to make people feel good.

Have a nice day!

You lose 90% of your blog traffic by requiring membership

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I’ve seen many of my favorite blogs do this. They restrict the quantity of their blog articles you can read without getting a membership. For my absolute favorite marketing blog by Marketingprofs I stooped to the level of letting them have my email address. Yes, this way I can be on their mailing list and yes, Marketingprofs and I have both independently come to the conclusion that an email list is your most potent form of clicks to your blog.

But, how many clicks to your blog do you lose by restricting non-members from reading? You might lose 90% of your repeat traffic and perhaps a lot of retweets on Twitter by making such a restriction. Yes, a serious reader will sign up for your membership. Yes, you will get them on your newsletter which could lead to a long term relationship. But, you also lose many serious readers too. Here’s why. If you have several favorite business blogs, are you really going to sign up for ten different memberships? Most people will choose a handful of memberships for their favorite publications and skip the rest. So, if they like you but don’t love you they might never come to your blog again since you locked them out.

In the long run, I’m not sure how much more you gain by gaining a few emails at the expense of locking many people out. On the other hand, maybe the equation should be more about when you lock people out. If you let people read twenty articles per month instead of five and let them know they can come back next month, you still might be able to get a few emails, but you wouldn’t lose quite so many readers! The goal of catching emails is to have more readers, yet you lose your readers by forcing them to sign up. It is a double edged cyber-sword!

Do you help the people you sell to? You should!

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My job description includes data entry, call center, managing programmers, sales, marketing, answering emails, strategy, data management and more. However, since my main salesperson has been too busy to do outbound sales calls, I am forced to. I am happy to report that I am a better salesperson than I thought. I was able to sell over ten thousand dollars worth of advertising above and beyond what we normally sell. And that was using only a few hours per day. I can’t sell all day long as I have other responsibilities. But today, I became aware of one of the most powerful selling techniques ever. Combining helping people with sales.

When I call people on my directory to sell them something they don’t always have, I always take a look at their listing. It is often the case that there is something garbled, unclear or omitted in their notes section. I am an expert at cleaning up notes sections on online profiles as I have been doing this for fifteen years. One of the books I’m selling has cutting edge tips on how to do better in the Notary business. When I get to describing the chapter that has sixteen pages all about how to write a superior notes section, I always look at the person’s notes section and give them a free makeover. People are much more happy to buy from you if you show that you are useful in ways that they value.

I find that my clients need a lot of help from me, but rarely get around to asking. It is easier for them if I offer and do it for them without them even needing to ask. Being a directory owner, I am very aware of the fact that the better the quality of the listings I have, the more traffic I’ll get on my directory. It’s the old, “We don’t look good unless you look good” principle.

Since I know more about the industry I’m in than my clients do, they like it when they get information from me. Information is king these days. I have a lively blog where I constantly post tips and stories for their entertainment and betterment. I don’t only post facts. I try to make the blog diversified and fun so that they will enjoy reading. By virtue of the fact that so many people find my blog to be entertaining, more people come regularly which means they will absorb more valuable information. The people who are regulars on my blog are much more willing to spend money on me since they value the free information I have given them and also because they sort of know me by virtue of their reading of materials that I crafted.

In short, there are many things you can do to give value to your clients. The more value you give them in a pleasant way, and the better they know you — the more they will spend. So, start giving more and you will receive more! There is a shortage of people out there who are friendly and useful. Be one of them!