How do big companies get big? It is not an accident!

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As a child, I used to wonder why certain companies were big and why others remained small. My father always used to tell me that the small companies were not doing that badly — at least they were still in business. When my business broke even, my father said, “At least you are not losing money.” Many companies lose big, and I have indeed been very fortunate in business.

As a child, I always used to hypothesize about why certain things were the way they were in the world. But, at that age, I had no real world experience. As an adult, I see people’s behavior, and the results such behavior reaps. The behavior of big companies is very different from that of little companies. Big companies are not always that wonderful, but at least they have the mechanism to become big and stay that way.

After dealing with little programming outfits for years and years, I realize that they seem to slack off when assigned work. They put you in a situation where you are desperate to get your work done. You wonder if you should try to bail yourself out of trouble by bribing them or run like hell. Companies that are so neglegent and unethical are common — but, what type of customer retention rates do they have? If you were a client, would you remain a helpless victim with these sadistic and negligent clowns? I think not!

Some companies have one programmer while others have one hundred. What is the difference about the ones with one hundred (unless they are lying about having 100 which is possible)? The ones with lots of programmers know how to KEEP clients as well as ATTRACT new ones. Small companies attract new clients, and then lose them through their stupidity and negligence, not to mention laziness. Smaller companies have much less skill in scrutinizing prospective employees, for one. Smaller companies also don’t have the refined management techniques or personnel that a larger company might have. The third huge difference between large companies and their mini-equivalents is that they normally have professional project managers who oversee and double check everything, which drastically reduces the error rate.

So, if you systematically throw your clients in the trash — you will never become a big company. You might succeed at making others feel helpless and get an ego trip. But God will never let you get too far ahead if you are like this.

Paying more gets you better service, right? WRONG!

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My buddy always says that you get what you pay for. This is simply not true. In my experience, if you hire the cheapest service providers in any realm, you will be very disappointed in one way or the other. They could even do damage. If they do passable work, they might have terrible personalities or be unreliable. If they are nice, then their work might be horrible. How do you get the best of all worlds? Sometimes it is not possible, but you can optimize.

High-priced service providers are not always good, but at least the possibility of them being good is much higher than with their low-priced alternatives. I have learned that expensive providers in any field are rarely perfect, but if real people are really paying them their really high rates, then that speaks for itself. Some people who are worth $50 per hour might quote a rate of $100. They might just be cheating you. Be cautious with ANY service provider no matter where they are, no matter how much you like them, and no matter what they charge. There are pitfalls with any type of providers. If you want a top notch provider, searching higher priced providers first will yield you a higher rate of return finding the best providers in town — but you still have to weed out a lot of people — perhaps up to 80%.

What about mid-priced providers? Recently, I have had excellent luck with mid-priced providers. The communication wasn’t as seamless as with their higher priced counterparts, but adequate. And the type of service I got was top notch. I used to get massage from someone who charged the higher price in town. She was excellent and had a lifetime of experience (a long life of 78 years too I might add). Then, I found another provider at half the price who was equally good. The communication skills were not as good, and the others at the same location were not as good — but, I only need one provider, and she is generally available.

I also found a great software house that has a top notch boss. He charges more for outsourced programming than most other companies. He is in the $45 range with a team in India. Most companies in India charge $20 with a few charging $25 or more. There are a handful in the $40 range and a few companies with their heads at fancy companies in the U.S. who charge up to $90. So, $45 is in the mid-range for India. But, his quality of work was flawless. Other companies in his price range left me high and dry, but he delivered timely and accurate results. I didn’t find him by guessing, or by accident, but by scouring the market to find good people.

So, when you do your market research for service providers for data entry, software, call center services, KPO, etc., remember this thought: If you want to save money, be careful of these cheap companies. They can destroy you. If you want to pay too much and have the illusion that it will get you quality — think again. I strongly recommend to all parties to start your search with medium priced providers and then compare their price : value ratio to whomever else you are thinking about!

How to get more clients for your Call Center — Craigslist!

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I study the analytics on my blog and roughly 10% of my readers are Americans, 80% are Indian, and the rest are from all over the rest of the world. If you are American, you will know what Craigslist is. But, if you are Indian, you need to learn how to advertise your offshore call center services on Craigslist — today! It is a site where you can post job openings, houses for rent, used lawnmowers for sale, etc. You can join discussion groups, find a date, and much more too. Craigslist is famous. It was started by a regular guy, and it just grew out of control.

Craigslist makes it free to post an advertisement. The trick is that you need to keep posting it or it will move down in the search results and get lost in the shuffle. They allow you to repost every 60 days. You post ads based on geographical locations. You could choose several metros in the United States. You could advertise your call center services in many metros in the United States. I can not guarantee what type of results you will get, but it is one of the things that you should try. Marketing always includes a mix of different techniques. After you use these techniques, you try to measure which venue got you more leads and how much it cost in time or money.

We put an ad in Craigslist for bloggers. We got 18 inquiries in two days. Not the best quality people, but at least they responded.

The point to remember is that new Indian companies tend to behave like beggars. “PLEASE give us call center work.” Don’t behave this way. You are there to help others without being desperate or pushy. Successful Indians are cool and know what to do. Unsuccessful Indians are the worst pain in the rear and NOBODY in American will want to deal with a headache. Be calm, cool, helpful, and let your readers know that you can accommodate their needs the way they want it. The minute you try to act impersonal or rigid like a big company, you will lose small customers.

Indians typically like to impress others by pretending to work at a big company when they work out of their bedroom. Nobody in America likes a fake. Keep it real, and be really helpful without being pushy. You are there to help them, not to push your unwanted service down their unwilling throat. If you are sincere and able to help others, you will get clients.

Small clients are good if you are a small company. They are easier to get, and easier to keep if you do good work. Big clients will dump you in a second if you don’t measure up, and trust me — they have refined analytics about what it means to measure up. They will not tolerate a single slip-up.

Keep your advertisement simple, yet informative. Helpful, yet competent. Be there when your email rings, or when you receive a phone call in your inbox (or the other way around). Be friendly and non-aggressive to prospects. Let them get to know your staff. Don’t make them sign a contract right away until they have gotten a test run of your service. Give first.

What people worldwide don’t understand is that it is God who pays us. If you are delivering value to the universe, God will make sure you get paid. Contracts are just formalities. Relationships are what guarantees that you make money.

Keep it real and try Craigslist today!

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What is the correct order of steps to screen an outsourced company?

Categories: Hiring & Firing, Semi-Popular | Tagged , , | Leave a comment

Many of us hire BPO companies to do outsourcing work for us. Some of us who are less experienced just talk to them over the phone, say, “They sound good”, and hire them. Once we have had bad luck a few times, we start scrutinizing a lot more. But, what is the best order of steps to scrutinize a company?

If you spend hours interviewing people, and then find out that they don’t cooperate when given a real task, you just wasted a lot of time. Sure, it is fun to interview people, but that is a huge chunk out of your day, and can go down the drain easily.

Part of scrutinizing companies has to do with finding out how cooperative they are. People these days tend not to be so cooperative no matter what you pay them. An email is a fast way to contact many companies quickly. You can keep a log of how fast people responded to your email. You can ask them all types of questions and see how thorough or realistic their answers are.

Requesting a bid for a project is a wonderful way to get to know companies. You can see right away if they have slow or inefficient workers. I would do basic email Q&A, and a bid request before you spend too much time talking — if you want to save time. Once you get a bid on a sample project, maybe give them a mini-project to see how they do. You would be surprised at how companies handle mini-projects. A few will leave you high and dry, others will deliver horrible work, while a few will do a great job. This is your opportunity to weed out the troublemakers and identify amazing service providers. There are “A” quality people out there, you just have to find them.

After a company has done a good job on a test project, then talk to everyone at that company who is pertinent. However, I recommend spending as little time talking to salespeople as possible. They are not going to be working with you after the fact, so don’t cloud your mind with the impression of how much or little you like them!

Tweets:
(1) Do you talk to the company over the phone and say, “They sound good” or do you test them?
(2) You can spend hours interviewing people & learn that they don’t cooperate w/real tasks!
(3) Requesting a bid for a project is a wonderful way to get to know companies.
(4) Interviewing new companies? Get to know the technical manager, not the salesperson!

You might also like:

The 2% rule; only 2% of companies are worth hiring
http://bpo.123outsource.net/2013/10/21/the-2-rule-only-2-of-companies-are-worth-hiring/

The 2nd interview: why is it so important?
http://bpo.123outsource.net/2013/09/02/the-2nd-interview-why-is-it-so-important/

Types of tweets that win the game!

Categories: Marketing, Semi-Popular, Social Media | Tagged , , , | Leave a comment

Many people like Twitter, but being popular on twitter is hard, even for the talented. So, here are a few “twips”.

(1) Don’t write downers on Twitter. Keep it upbeat and happy. Even an informative tweet that has tone in it can repel followers quickly.

(2) If you are going to Tweet about something unpleasant, make it a shocker. People like to be shocked and will be likely to retweet, especially if someone died, was jailed, injured or was maimed.

(3) Many people like it if you tweet about what is illegal or who got in trouble for doing something dangerous or illegal

(4) Then, there is the G-Major tweet. A simplistic tweet stating some very basic information about some subject matter.
i.e. Acupuncture originated in China and is 3000 years old — is an example of a simple yet informative tweet. These tweets generally get some positive attention, especially if they are general enough for a regular person to understand!

(5) Tweets about how to succeed or make more money are often very well accepted.

(6) Tweets that are funny or have an interesting point of view on an issue can get retweeted easily!

(7) Keep it varied, and don’t write the same thing over and over again.

(8) Mixing in some current events, general media info, responses to posts on Facebook or other social media platforms that were interesting, and general industry news is a beneficial mix. The exact mixture needs to be experimented with and decided upon by you.

(9) Interactions are better than tweets. Yes, it is a documented fact, at least with my accounts. Writing really interesting responses on OTHER people’s Twitter accounts can get you noticed fast. If your account only has 100 followers, you can still go to someone’s account with a MILLION followers and write a beautiful rebuttal to someone’s point. Typically what happens is that you will get retweeted systematically, but NOT usually by the account where you posted the remark (if it is a big account). Typically, others that frequent that account to read responses will retweet you, and this will get you fantastic exposure overnight! However, if the account you responded to is in the same industry as you are, then you have a high chance of being retweeted by them. It is interesting to see how the game manifolds itself. Twitter is fun, and if you play your tweets right, you can become a hit sooner than you “thwink”.

Notes
My audience for one of my accounts loves accounts of fraud, crime, punishment, industry news, how to make money fast, etc. But, they don’t like international themes, overseas news, witty points, or philosophical observations. I need to be aware of my crowd to please them. Are you aware of your crowd? Pay attention to what you Tweet and how your audience responds or grows when you tweet stuff they like!

Visit our BPO outsourcing page!

Find Social Media companies on 123outsource.net

Tweets:
(1) Don’t write downers on Twitter. It is better to look at the tweet as half full, than half empty.
(2) Even an informative tweet that has tone in it can repel followers quickly.
(3) If you are going to Tweet about something unpleasant, make it a shocker.
(4) Shock, but don’t depress: tweet if someone died, was jailed, injured or was maimed.
(5) When you tweet, make it provocative. Provocation provokes a retweet!

(6) It is hard to ignore a tweet that has an element of shock to it.
(7) Don’t tweet that your lunch made you queasy, tweet that you were food poisoned by the waiter!
(8) Many people like tweets about what is illegal or dangerous!
(9) Many people like tweets about illegal activities that blew up in someone’s face!
(10) Girls are as attracted to dangerous guys as people are to tweets about danger or illegal activity!

(11) A tweet with very basic information or simple facts will be very appreciated by your followers!
(12) If you want your Twitter to be successful — tweet about #success (or #failure). People like this!
(13) Successful tweets are likely to be short, and have at least 2 #hashtags, plus a link. #success
(14) For a successful tweet, tweet about #success (or #failure.) People like succeeding (& watching others fail.)
(15) Tweets that are funny or have an interesting point of view on an issue can get retweeted easily!
(16) Mixing in some current events & quotes from ur FB followers w/ur industry specific tweets gets traffic!

(17) Tweets get lost in the shuffle, but interactions show up in people’s “connect” inbox & if u click “expand”
(18) If u have a small twitter account, you can still get seen by RESPONDING to tweets from bigger accounts!
(19) Are you aware of your crowd? Pay attention to how they respond or grow when you tweet stuff they like!

You might also like:

Active verses dormant followers on Twitter
http://bpo.123outsource.net/2013/09/27/active-vs-dormant-followers-on-twitter/

Twitter and the American dream. The chance to make it big is possible
http://bpo.123outsource.net/2013/08/12/twitter-the-american-dream-the-chance-to-make-it-big-is-possible/

Motivating workers with competition

Categories: Motivation, Semi-Popular | Tagged , | Leave a comment

There are various techniques for motivating workers with competition. Many workers don’t like competition, because that will show them up if they are underperforming. Other workers who are more confident and capable welcome competition since they know they can beat out any competition. What I have learned is that people always perform better under two circumstances: (1) When they are being watched (or think they are) and (2) When they are competing against someone else.

Competition is a more than just a business concept; it is very emotionally involving as well. People’s pride and dignity are involved when they are being compared to someone else. Can you imagine how a seasoned worker will feel when competing against someone new? What if the new person is more motivated and outperforms them? Imagine the shame that the more experienced worker would feel!

Personally, I like to compare people as well as companies. I like to see who is good at what and how they are overall. There are many components to a particular individuals skill sets. They might be good at work, but be slow. Or, perhaps they are great at communication, but make lots of mistakes. What if they are fast, but sloppy. It is hard to find people who are perfect, so we have to compare apples and oranges, since no two workers have the same attributes.

If you can track the weekly sales of a salesperson — it is easy to compare them to another salesperson. One made $4000 sales in that week, while the other made $3000. Or, perhaps one made more “hard sells”, while the other made more “easy sells”. Some sales are hard to compare. In manufacturing people might make widgets, and one worker might make double the widgets that the fellow next to him might make. It is sometimes really hard to track the performance of one worker against another worker, especially if they are doing different tasks.

The main thing to remember is — even if two individuals are doing different, but related tasks, the fact that they are being compared puts a sort of psychological pressure on them that can lead to better performance. I just put my main saleslady against a newer salesperson and in competition with myself as well. At first I was afraid that there wouldn’t be enough sales to go around. To my very happy surprise, I learned that both ladies were getting plenty of sales, and I made a generous helping of sales myself in record breaking time. As a matter of fact, the next happy surprise was that my main saleslady became BETTER at selling courses after I told her there was competition and that she was being compared. She went from selling a few courses per month to selling a few courses per week. Such a huge improvement. This salesperson complained bitterly about how it was not fair to compare her to someone else, and how loyal she was to the company, etc. Talk is cheap. But, her new and improved performance is proof that competition motivates workers!

Tweets:
(1) Workers perform better when they are being watched (or think they are)
(2) Workers often perform better when they’re competing against someone else.
(3) Competition is a more than just a business concept; it is very emotionally involving as well
(4) People’s pride and dignity are involved when they are being compared to someone else
(5) Can you imagine how a seasoned worker will feel when competing against someone new?

(6) Imagine if a new worker outperforms a seasoned worker… imagine the resentment!
(7) A seasoned worker will be put in their place when a new worker outperforms them.
(8) Being measured against others puts a sort of psychological pressure on you to perform better.
(9) Salespeople might bitterly complain about the unfairness in being compared to others.

You might also like:

The loser mentality and how to deal with it!
http://bpo.123outsource.net/2013/10/30/the-loser-mentality-and-how-to-deal-with-it/

Setting goals based on what you are going to do vs. achieve
http://bpo.123outsource.net/2013/07/25/setting-goals-based-on-what-you-are-going-to-do-vs-achieve/

How to attract clients to your Call Center — Linked In

Categories: Call Center | Tagged , , , , | Leave a comment

I get dumb sounding emails daily from web design companies, web developers, call centers, BPO outfits, data entry companies, and especially from SEO companies. But, these dumb emails lack any type of knowledge of my name, needs, wants, or anything about me. Dumb emails don’t get people business with any good ratio. But, smart emails could. I would be so impressed if someone sent a smart email and actually knew something about me. Emailing is one way to attract potential clients, but what about social media?

Linked In was recommended to me by a call center professional in Calcutta. He says that he has 8000 contacts on his profile and has an easy time reaching decision makers. Please keep in mind, that being on the right medium is only part of the battle. You have to present yourself well. But, at least this is an efficient way to find companies. Can you imagine using the phone and calling people’s secretaries all day long getting nowhere? Using linked in you could probably find dozens of decision makers per day.

But, there is more. When you communicate with professional business people, they will not appreciate it if you come across as someone with the sensibilities of a teenager.

(1) Don’t use text language: i.e. “How r u”.
(2) Don’t ask what they are “into”. We are not in the 8th grade anymore. India seems to be permanently in the 8th grade in their usage of the word into not to mention certain irresponsible business practices.
(3) Don’t try to convince someone that your name is Sam Jones when you are Ramesh Ramachandra. Try to pick a nickname that sounds like your real name.
(4) Keep your conversations real and professional.
(5) Don’t make offers that are too good to be true, too cheap, or crazy sounding.

The key on Linked In as with any other medium is to get to know people before you ask for anything. To bombard a stranger with requests for contracts is sort of spamming them. Learn the art of chit-chat. Get to know people, make small talk, ask them what they do, and what their needs and aspirations are long before you try to sell them. There is no formula for how long you gossip before you introduce your services. But, I would suggest selling them on your knowledge before you sell them on your services. These days people want to buy from someone that they can trust for reliable sounding information and solutions. If you don’t know how to be like that, then learn. There is a lot of money to be made if you can be an information guru!

Remember — the difference between a 5 million dollar a year salesperson and the 5 rupee per hour salesperson is that the high priced one is cool, sociable, and is an infinite source of knowledge and confidence. His inexpensive counterpart is just an annoying jerk. Be knowledgeable, helpful and find your call center clients on Linked In.

You might also like

How to attract clients to your call center — contracts!
http://bpo.123outsource.net/2013/04/05/how-to-get-clients-for-call-centers-contracts/

Understanding crowdsourcing segments for Twitter

Categories: Outsource Marketing | Tagged , | Leave a comment

Twitter is a lot of fun, but having a niche market can get “too niche” after a while. If you want to get a large audience, tweeting only about your specialty of interest might not yield you too many followers. So, what is the secret or the “tweetret”? Keep your tweets industry specific for the most part, but keep them general as well. You need to appeal to a crossover audience and be niche enough for the niche people, and general enough for the laypeople.

Example:
A term of office for a notary public can range from 3 years to life depending on what state you are commissioned in (niche)
If you were a good babysitter, you will make a great notary signing agent (crossover)

The first tweet has some good factual information which might get you a retweet or two. But, the second one is first of all funny, but is understandable to the layperson without sacrificing relevancy!

You need to understand crowdsourcing to be good on Twitter. Your crowd is different from other crowds. They are human which unifies them with other humans around the planet. But, each crowd has certain types of subject matter and styles that appeal to them as a crowd. One crowd might like to hear about things that are illegal, while another crowd might enjoy a good scientific discovery. Remember, your tweets are not about what YOU like, but are for what your crowd likes and will retweet.

Also, remember that your crowd has followers who are not in your niche, so if you keep it general enough for a layperson to understand, you stand a chance to go viral which is the dream of any Twitterer!

Another way to handle the niche verses general market issue is to tweet 50% about niche topics, and 50% about general stuff. You might attract a well rounded crowd and be able to grow your account into the millions. Twitter is a relatively new phenomenon, and a little experimentation might be healthy. Good luck and may the tweets be with you!

The mindset of a millionaire

Categories: Semi-Popular, Success | Tagged , | Leave a comment

We all want to be millionaires. It would be wonderful to have enough money, so that nothing was out of reach. But, most of us do not think like millionaires. My interest is to learn to think in new and useful ways and understand wealth consciousness. I learned that being around millionaires and their neighborhoods helps develop wealth consiousness and helps to understand how these interesting people live and think.

Here are some things that I learned about the differences between wealthy and poor people.

Driving habits of the rich
There are many things that I notice from visiting wealthy areas. The way people drive in certain areas is very indicative of their income. People who are wealthy and in the process of generating more wealth tend to drive faster than normal. In many wealthy parts of Los Angeles (near Beverly Hills, but not in beverly Hills) the drivers will tailgate you and I feel like they want to run me off the road. Please keep in mind that if you (the reader) is in India, it is common to tailgate in India and drive inches behind the car ahead of you. But, in America, we feel intimidated if someone is really close behind us if we are going above 35 miles per hour (50km/ hour). It is dangerous as well. I really feel that part of the reason they drive so fast is because they have a lot to do, and are impatient people. I feel that perhaps one of the components of their success is that they feel compelled to get things done really fast. Do these accelerated wealth builders tailgate because they want to overpower others? Are they merely in a huge hurry to get to their next item on their agenda? Or, do they just think fast and act fast — and is that quickness what accounts for their huge success?

On the other hand, in wealthy, but relaxed places like Beverly Hills and Laguna Beach, there are rich people who are more interested in relaxing and spending than in wealth generation. People drive slower in these places and are more polite as well! An interesting distinction!

Driving habits of the economically slow
I notice that in California as a whole, people drive at a moderate rate of speed, but are very selfish and don’t let others into their lane. I also notice that in other states with slower economies, people are really slow. It is common in New Mexico (an American State), that it can take drivers up to 4 seconds to put their foot on the pedal after an opportunity to proceed presents itself. I start honking my horn if they waste my time like this — I feel it is rude to be too slow. On the other hand, it is also rude to drive too close behind others who are obeying the speed limit. I notice that in some of America’s other states, people talk slower, and think slower. I guess that I am used to a particular SPEED of life, and that I have culture shock when I am around slow Europeans, sluggish Indians, or other lackidasical people!

Finding solutions verses feeling flustered
I find that poor people find themselves to be helpless in many situations. A poor person will buckle if the price goes up on something they want (at least my clients do when I raise their prices). The rich are often very confident and feel they can handle these types of situations gracefully– and win! The rich person will first try to negotiate the price, and then compare various options while the poor person will just panic and complain. A very different mindset!!!

A sense of power
There is a certain sense of power that the rich have. Even if they don’t use language that demonstrates their sense of power, their inner confidence is something that you should feel. I love being around millionaires because I can just feel their coolness without them uttering a single word! Wealthy people tend to feel that they are in control. If there is an obstacle to their power, they will calmly find a way to remove that obstacle. Buddhism claims that we are all enlightened, but merely haven’t developed the consciousness to appreciate that fact. Wealthy people similarly feel in control even when they are not — they simply feel that they ARE in control even though they haven’t YET determined how to remove the obstacles to their control — a temporary delay in their already existant power. What a way to think! I like it!

Business planning the poor way
A poor person will have unrealistic expectations in business, lofty goals, and a poor sense of execution or how to pick the right people. The poor person might be tempted to share their future success with friends and family who are poorly suited for the job. The poor person would have a tremendous boost to their ego for “helping out” and “doing a good deed” people who deserved their help. The poor person might criticize the wealthy man for being “mean” or “narrow minded” simply for being calculating and reasonable about who to hire and why. Unfortunately, the poor person is in for some difficult times when they find out what business is really like — and what to do if their friends are lazy or poorly suited to their new jobs — if they even accept those jobs. The poor person would be tempted to “help out” their unemployed friends who deserve help that nobody else would help. The poor person will soon find out that you are not doing anyone a favor by giving them a job. It is the person who is working for you who is doing YOU a favor — assuming they are any good at their work.

Business planning of the rich and famous
A wealthy person will have a more in tune sense of how the business could start, evolve, develop, what needs to be done, and what personality traits would be beneficial for particular types of jobs. A wealthy person will realize how flexible and adaptable they need to be, and not to get attached to any particular methodology or outcome. Additionally, a smart leader will pick good managers below them who can do most of the daily management of the business with little or no intervention. This will free up the owners time to grow the business rather than being bogged down by mundane hassles. A smart business owner will always be looking for ways to expand the business, rather than being complacent. Those who are complacent always remain on the lowest level — but, those who always strive in the upwards direction can attain infinitely!

Spending and dressing habits of the well to do
The irony here is that rich people in America dress like bums. I was intimidated about hanging around in American’s richest neighborhood at first. Then, I went there, and realized that every single person dressed like a bum. T-shirts, ripped jeans, baseball hats. They dressed almost as badly as I do. There are rich people who dress well — many of these are the “New Rich”, or those who aspire to be rich or fashionable. Some people like making a show of themselves and spend a lot on it. But, the people who have the real big bucks often drive very ordinary cars, and wear very ordinary clothes — at least in America. India is a bit like this too, where you will see lower-middle class girls wearing very expensive silk saris and rich girls in Bangalore wearing ripped old jeans. Some people think that the secret to wealth is being used to spending lots of money, or being used to being around expensive things. Drug dealers in the ghetto have this mentality — but, they still live in America’s worst areas and have what I call the “poverty consciousness”. Spending a lot and dressing well might help you develop the wealth consciousness to a certain extent. It is not the most important component of wealth consciousness. But, on the other hand — if you are going to develop wealth consciousness — shouldn’t you be accustomed to handling large amounts of money?

Taking charge and not allowing obstacles
The successful businessman takes charge. They don’t let personal considerations get in the way of business. The poor businessman lets their feelings get in the way, and lets people get in their way. A smart businessman simply makes decisions and sets policies based on sound thinking — he will handle objections confidently. The poor businessman will refuse to make any decision that might rouse any feelings of objection from anyone — and hence cripples themselves.

Looking ahead for evolution and adaptation
The millionaire businessman realizes that he lives in a changing world, and that his business planning will have to change. He therefor is always looking for how to refine his business techniques, and adapt to the current conditions. Whether he is adapting to more modern times, or adapting to the particularities of a current economic condition — he is adapting. The minute you don’t adapt and cling to what you or others are used to out of fear or narrowmindedness, you cheat yourself from the potential benefits of adaptations. Remember, if you are in the computer business, if you are even a few months behind your competitor, you could be out of business and your newly developed product will not sell!

You might also like:

How to sell like a pro — what exactly do they do?
http://bpo.123outsource.net/2012/06/25/how-to-sell-like-a-pro-what-do-the-pros-do/

Why a great CEO is worth 6000 times more than the average worker
http://bpo.123outsource.net/2014/03/06/why-a-great-ceo-is-worth-6000-times-more-than-the-average-worker/

The Google algorithm has some serous issues

Categories: Analytics, Of Interest | Tagged , | Leave a comment

I am a long term admirer of Google and most of my traffic comes from them. My observations are only meant to help and inspire, but not to demean or criticize.

When looking for IT companies online, I find that I only come up with blogs and a ton of job offerings. Yes, job offerings are important. However, Google is supposed to be a smart search engine and focus on what the browser wants to find. If I am looking for COMPANIES, that is a very different nature of search than looking for JOB OFFERS. The reason for this is because Google rewards pages that are new, or recently updated, and job offers fit that description, while hard-coded pages of actual companies are more static and get updated every several years at best.

Google has a very sophisticated algorithm that identifies relevancy based on sentence structure, incoming links, outgoing links, and how many what I call “associated” keywords you use. If you are writing about Acupuncture and use words like “neck pain”, or “back pain”, then Google knows that you are writing something that really is related to Acupuncture and you are not just faking it.

But, there needs to be some mechanism in the search process to identify what type of search results to give. Perhaps a filter where you can pick what type of search you want.

PHP Programming Company — search term
Then, Google could offer you a choice.

“Gee, it looks like you are looking for Programming Houses, would you like to see: (1) Jobs offered in PHP (2) Blogs related to PHP Programming (3) Programming Companies or (4) Other information relating to PHP programming.”

This way I could easily target my search in one easy click and actually be able to find results — what a novel concept!

The next hurdle is identifying which software companies are any good. This job I leave to myself, so that I can publish useful search results on 123outsource.net!

You might also like:

Social media: the analytics are deceiving
http://bpo.123outsource.net/2013/05/27/social-media-the-analytics-are-deceiving/

Active vs. dormant followers on Twitter
http://bpo.123outsource.net/2013/09/27/active-vs-dormant-followers-on-twitter/

A free economic zone in America?

Categories: America | Tagged | Leave a comment

A “meritocrac​y” with a level playing field at least!

I fantasize about this idea. What would America be like if there was a free economic zone somewhere on the coast in Washington or California, or North Carolina. The zone could have its own airport. The zone would be cut off from the rest of the country, but would have certain freedoms unheard of in the rest of the United States. People from anywhere in the world could come to that zone with NO visa and NO permission. They could work for whomever would hire them at ANY WAGE that they agreed to. There would be no minimum wage, no unemployment tax, no state tax and no complicated paperwork. It would be so easy to run a business there that businesses would flock there.

China has implemented the “Free economic zone” idea for decades and prospered. Their ingenuity and flexibility made their country prosperous while America in its rigidity is broke. China has also created a few IT zones which are also growing nicely. The Chinese government has programs to assist businesses in their growth. America has restrictions, paperwork, legal liabilities and taxes to stifle the growth of companies. No wonder companies are FORCED to outsource overseas.

I run an outsourcing directory and am neither for or against outsourcing. However, I would note that life is easier when you can get your functions done in your country. People these days are outsourcing NOT because they choose to, but because they are FORCED TO if they wish to get anything done — at all. A free outsourcing zone or zones in the continental United States would be such a boon to domestic business that miracles would happen. It would finally create a truly free marketplace that is functioning on a LEVEL playing field! This would be what India calls a Meritocracy!

The effects of hanging around the wealthy

Categories: Success, Vaastu Feng Shui | Tagged | Leave a comment

What I learned is that hanging around great programmers will help me to think about technical issues more clearly, even if the programmer doesn’t utter a word. Being around his consciousness does wonders. Being around great musicians as a child helped me appreciate great music and understand it. But, as a businessman, I realize that I need to be around what I call “high-speed wealth accumulators” to soak in their magical energies.

I learned that hanging around the neighborhoods where these moguls live is an amazing experience. Imagine the feeling I had of looking over some rolling hills with mansions. I felt like I was in another world, far away from home, but I was only a few miles from my home in Los Angeles! The wealth that these people have is unbelievable, but that is only the tip of the iceberg.

There are areas with 2 million dollar homes. The inhabitants of these homes probably have equities of around 2 million per person. But, what about those who are in 8 million dollar homes? I believe that they have more like 40 million in equity on average, and move billions around at the tips of their fingertips. I came up with the poetic realization that this neighborhood was like a control panel for the world’s economy. Perhaps 5% of the wealthiest people on the planet lived within yelling distance of where I was driving. This was Wall Street’s bedroom in a sense. Of course, Wall Street is 3000 miles away in New York, but a lot of the people who control it, as well as those who control the movie industry and God knows how many other industries probably live in the Hills North of Los Angeles and Beverly Hills.

Part of the allure of this area is the fact that being around this type of wealth really stimulates my business. We make more sales when I spend time in fantastically wealthy areas. But, also to tune into the consiousness of the wealthy. These are those who dress like the wealthy, and those who really are wealthy — or better yet — who are high speed wealth accumulators. We need to understand the categories of humans who are found in wealthy areas. There are the workers, the shoppers, those passing through, those who want to dress like the wealthy even though they are not wealthy, those who are wealthy who are in low gear — not doing much with their life, and last — those who are reeling it in — those who are making things happen and making money hand over fist.

I saw many casual people having dinner with their families who dressed like very ordinary people — but, they were millionaires. I saw others who were very impatient drivers. There were many I met hiking who were just very casual relaxed people. I went to one of the most expensive hotels in the state, and saw businessmen of the highest caliber. Their demeanor was much different from the impatient drivers or the casual diners. These businessmen were wearing very elegant suits suited for a very high class banker or attorney. There was a sense of calmness. It is like seeing an animal in their natural habitat — they just fit in perfectly! There was no sense of entitlement, no pompousness, no greed, and no hurry. It was just these upper class men in fancy suits just having a Scotch on the rocks!

For me, I’m trying to learn the secret behind these gentlemen in the banker suits, and I’m not finding it. That is because these seasoned opulent types were born into money, and just find it to be very natural. It is natural to spend $500 a night on a hotel — that is what their family has always done. It is normal to spend $35 on a glass of Scotch, why wouldn’t you? They are not trying to be more than what they are — they just are. The secret to understanding the old-rich is that they just are — and that they just have been, and presumably will continue to be! They are important because they are they. Everyone knows they are important, so they don’t have to advertise how important they are. Their behavior is completely different from the new rich who are always trying to be something and be someone! These very wealthy types seem to not show any outward signs of having any skills in business.

The irony is that our suited friends are probably are on the boards of America’s Fortune 500 companies, and control the entire nation! Yet, when they talk to each other, it is about their last golf game, the weather, and other inconsequential topics. Although subtlety is not a business secret — they exude tremendous subtlety. The people who have all the answers appear to have no secrets at all — I guess that is the secret!