Tag Archives: Twitter

Types of tweets that win the game!

August 15, 2013 by 123outsource
Categories: Marketing, Semi-Popular, Social Media | Tagged , , , | Leave a comment

Many people like Twitter, but being popular on twitter is hard, even for the talented. So, here are a few “twips”.

(1) Don’t write downers on Twitter. Keep it upbeat and happy. Even an informative tweet that has tone in it can repel followers quickly.

(2) If you are going to Tweet about something unpleasant, make it a shocker. People like to be shocked and will be likely to retweet, especially if someone died, was jailed, injured or was maimed.

(3) Many people like it if you tweet about what is illegal or who got in trouble for doing something dangerous or illegal

(4) Then, there is the G-Major tweet. A simplistic tweet stating some very basic information about some subject matter.
i.e. Acupuncture originated in China and is 3000 years old — is an example of a simple yet informative tweet. These tweets generally get some positive attention, especially if they are general enough for a regular person to understand!

(5) Tweets about how to succeed or make more money are often very well accepted.

(6) Tweets that are funny or have an interesting point of view on an issue can get retweeted easily!

(7) Keep it varied, and don’t write the same thing over and over again.

(8) Mixing in some current events, general media info, responses to posts on Facebook or other social media platforms that were interesting, and general industry news is a beneficial mix. The exact mixture needs to be experimented with and decided upon by you.

(9) Interactions are better than tweets. Yes, it is a documented fact, at least with my accounts. Writing really interesting responses on OTHER people’s Twitter accounts can get you noticed fast. If your account only has 100 followers, you can still go to someone’s account with a MILLION followers and write a beautiful rebuttal to someone’s point. Typically what happens is that you will get retweeted systematically, but NOT usually by the account where you posted the remark (if it is a big account). Typically, others that frequent that account to read responses will retweet you, and this will get you fantastic exposure overnight! However, if the account you responded to is in the same industry as you are, then you have a high chance of being retweeted by them. It is interesting to see how the game manifolds itself. Twitter is fun, and if you play your tweets right, you can become a hit sooner than you “thwink”.

Notes
My audience for one of my accounts loves accounts of fraud, crime, punishment, industry news, how to make money fast, etc. But, they don’t like international themes, overseas news, witty points, or philosophical observations. I need to be aware of my crowd to please them. Are you aware of your crowd? Pay attention to what you Tweet and how your audience responds or grows when you tweet stuff they like!

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Tweets:
(1) Don’t write downers on Twitter. It is better to look at the tweet as half full, than half empty.
(2) Even an informative tweet that has tone in it can repel followers quickly.
(3) If you are going to Tweet about something unpleasant, make it a shocker.
(4) Shock, but don’t depress: tweet if someone died, was jailed, injured or was maimed.
(5) When you tweet, make it provocative. Provocation provokes a retweet!

(6) It is hard to ignore a tweet that has an element of shock to it.
(7) Don’t tweet that your lunch made you queasy, tweet that you were food poisoned by the waiter!
(8) Many people like tweets about what is illegal or dangerous!
(9) Many people like tweets about illegal activities that blew up in someone’s face!
(10) Girls are as attracted to dangerous guys as people are to tweets about danger or illegal activity!

(11) A tweet with very basic information or simple facts will be very appreciated by your followers!
(12) If you want your Twitter to be successful — tweet about #success (or #failure). People like this!
(13) Successful tweets are likely to be short, and have at least 2 #hashtags, plus a link. #success
(14) For a successful tweet, tweet about #success (or #failure.) People like succeeding (& watching others fail.)
(15) Tweets that are funny or have an interesting point of view on an issue can get retweeted easily!
(16) Mixing in some current events & quotes from ur FB followers w/ur industry specific tweets gets traffic!

(17) Tweets get lost in the shuffle, but interactions show up in people’s “connect” inbox & if u click “expand”
(18) If u have a small twitter account, you can still get seen by RESPONDING to tweets from bigger accounts!
(19) Are you aware of your crowd? Pay attention to how they respond or grow when you tweet stuff they like!

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Understanding crowdsourcing segments for Twitter

August 7, 2013 by 123outsource
Categories: Outsource Marketing | Tagged , | Leave a comment

Twitter is a lot of fun, but having a niche market can get “too niche” after a while. If you want to get a large audience, tweeting only about your specialty of interest might not yield you too many followers. So, what is the secret or the “tweetret”? Keep your tweets industry specific for the most part, but keep them general as well. You need to appeal to a crossover audience and be niche enough for the niche people, and general enough for the laypeople.

Example:
A term of office for a notary public can range from 3 years to life depending on what state you are commissioned in (niche)
If you were a good babysitter, you will make a great notary signing agent (crossover)

The first tweet has some good factual information which might get you a retweet or two. But, the second one is first of all funny, but is understandable to the layperson without sacrificing relevancy!

You need to understand crowdsourcing to be good on Twitter. Your crowd is different from other crowds. They are human which unifies them with other humans around the planet. But, each crowd has certain types of subject matter and styles that appeal to them as a crowd. One crowd might like to hear about things that are illegal, while another crowd might enjoy a good scientific discovery. Remember, your tweets are not about what YOU like, but are for what your crowd likes and will retweet.

Also, remember that your crowd has followers who are not in your niche, so if you keep it general enough for a layperson to understand, you stand a chance to go viral which is the dream of any Twitterer!

Another way to handle the niche verses general market issue is to tweet 50% about niche topics, and 50% about general stuff. You might attract a well rounded crowd and be able to grow your account into the millions. Twitter is a relatively new phenomenon, and a little experimentation might be healthy. Good luck and may the tweets be with you!

Remember the golden rule of Twitter!

September 30, 2010 by 123outsource
Categories: Social Media | Tagged , , , | Leave a comment

Social Media

The golden rule(s) of Twitter are:

(1) The top line — your total number of followers is a completely insignificant number for SEO and will not boost your site traffic at all for any social media network, including Twitter.
(2) The mid line — your total number of interactions, retweets, favorites, and mentions are what get you ahead on twitter.
(3) The bottom line is how much your twitter campaign helped you get extra clients and extra traffic that turned into increased cash flow to your business. Even if it takes several years to go from initializing your campaigns to the bottom line, that is normal in business (and worth the wait.)

BUT, there is an exception to rule #1

(4) The top line has a value in its potential even though its value is useless if untapped. If you interact with all relevant followers, you can get them to respond to you, which raises your SEO value very quickly. If you have only ten followers, you can’t interact with inside followers and can only do that on twitter keyword search results. However, if you have ten thousand dormant followers, by interacting with relevant ones, you might be able to enliven your campaign which might do miracles for your site traffic.

(5) Once you find out which followers respond to your interactions, you can contact them once a month and make lively discussions with them! That will really get your SEO going.

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Is Twitter for People With Attention Deficit Disorder?

September 28, 2010 by 123outsource
Categories: Of Interest, Social Media | Tagged , | Leave a comment

Tweets, little snippets of written conversation stripped of grammar or punctuation, would have been unthinkable for adults ten years ago — and certainly would not have earned a passing grade in school. But who remembers that far back? And who besides college students these days takes the time to focus on a whole paragraph?

It is true that a segment of our society is actually suffering from Attention Deficit Disorder (ADD)… and cannot focus on more than a Tweet’s worth of information. Some reports say 11% of the population has ADD or ADHD (includes attention problems and hyperactivity), doubled from 5% decade ago…but the real numbers may be even higher. It seems that everyone is highly stressed and low on concentration compared to the years when we were growing up (if we ever did, that is).

Is Twitter merely fun–a powerful tool to convey information in a concise and clever, brief format–to stimulate further communication? Or is it a product of our ADD-prone culture and inability to communicate in complete thoughts for an extended period of time? Is it good for us?

Common symptoms of ADD are inability to concentrate, being disorganized, forgetful, late all the time, always in a rush…and there is evidence that our impersonal, fast-paced work environment promotes ADD. Instead of solving the problem through patience, education and training, our culture has catered to the level on which many people function, reducing the amount of information people take in or provide at one time. According to a March 31, 2013 NY Times article, ADHD (essentially ADD with hyperactivity and inability to focus) has increased 41% in the last decade (some sources say the increase is as great as 66%); sales of drugs to treat the condition doubled in 2012 to a record $9 billion.

Does continually using sites like Twitter–or beginning to think in Tweets–help people focus and concentrate? Does it give them the patience to become good writers? What is the effect of a daily diet of Tweets?

Tweets are thought-provoking, short, quickly written statements that convey a main idea. The push to communicate briefly to so many people in so little time may harm our ability to communicate well for longer periods of time–and to a very few people. Unless they are aphorisms written by masters of the English language (Emerson, Thoreau, Atwood), Tweets are easily forgotten…and will they save the world? What does our addiction to Twitter say about our ability to communicate and our interest in forging real adult relationships?

Maybe Twitter should create a site called Sing it to Me Slowly…for those who want to take more time and have more to say?

Tweets:
(1) Some people tweet about business, life, or love. But, I tweet about Twitter
(2) Tweets, little snippets of written conversation stripped of grammar or punctuation, would have been unthinkable for adults ten years ago
(3)
Tweets are thought-provoking, short, quickly written statements that convey a main idea.

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Twitter strategy — target those who retweet a lot!

September 25, 2010 by 123outsource
Categories: Analytics, Marketing | Tagged , , , | Leave a comment

I do a lot of social media for my business. It is hit and miss, and you have to understand analytics to know if it is helping or working. You need to understand the value of a follower, and how much effort is worth putting in to get a new follower. But, not all followers are created equal. Active followers are not necessarily harder to get, but they are in shorter supply, and worth a hundred times more than a dormant follower on social media.

I target active people on Twitter. I like people who tweet a lot. I like people with really top-notch content. I can retweet top-notch content without sacrificing my quality standards after all. I can also promote the blog articles that I read from other people’s top notch Twitter accounts, but put an original title and tags to accompany their link. That helps me, and helps them.

But, mostly, I like to target new followers who retweet a lot. If you post good content, and you have 1000 followers who love to retweet, your content could go viral, or at least show up on the keyword search results page on Twitter. The problem is that the longer you do outreach, you end up running out of the top notch prospects to follow.

I’m just starting a travel twitter @meander411
Luckily for me, the industry has thousands of active travel lovers who are on Twitter, and the content they promote is often excellent. The sky is the limit. I hope I don’t see the day when I run short of good prospects. We’ll see.

One of the obstacles that I run into is that many followers are from other countries who speak Italian, Spanish, Indonesian, or Hindi. I can’t function in any of those languages. I prefer English speaking followers. Another issue is that those who are not travel focused often retweet travel materials. Should I follow someone who is not relevant simply because they take interest in travel?

It is hard to say. We’ll find out how it goes after a few months!

Twitter & the American Dream: The chance to make it big is possible

September 12, 2010 by 123outsource
Categories: Of Interest, Social Media | Tagged , , , | Leave a comment

I am excited about Twitter, because it has offerings similar in spirit to the American Dream. But, it is different as well. The American dream is that if you work hard, you can make it here. It doesn’t matter where you are from, what you look like, or even if you speak English well. If you work hard and take risks, anyone can make it in America — and have the house with the two-door garage, a wife, two kids, and a dog named fluffy. Twitter’s offering is a little different.

Twitter’s opportunity is similar to the internet’s opportunity. The beauty of the internet is that sites around the world compete for placement on Google and for traffic. Only one site in a particular niche can be the most popular. Twitter is a little bit similar in nature to this. On Twitter, you can come out of nowhere, and go VIRAL immediately and gain a MILLION followers overnight. It is possible, although not likely. People always dream of going viral, and marketing managers always talk about it. But, the realities are something you need to think about.

It takes SKILL to go viral. Being viral means that you tweet something, someone else retweets your content, and one or more people viewing your tweet on the network who retweeted you — will retweet you again. Being viral could land your tweet in the inboxes of millions of viewers overnight. In real life, it takes years to build up the skill necessary to be popular on Twitter. Most people do not develop that skill even if they are social media professionals — at least not to the level necessary to go viral regularly. Remember, that people who do social media for a living make around $20-80,000 per year. If they knew how to go viral, they could make millions per year and wouldn’t be working for that dumb social media company anymore, right?

I have spoken to staff at multiple social media companies. Nobody was willing to help me write tweets as a separate job description at any of the companies. None were even interested or had tips. So, I had to learn myself. I network with others to do tweet writing by the way. After almost four years of writing tweets, my tweets are finally beginning to be popular. I have written a few that got four retweets. But, what if I can learn to write material so hot that it gets a million retweets?

Twitter is wonderful because it identifies and promotes hot content. If you know how to write content that people love, you can go viral. I am at the level where I can write comments on other people’s twitters and get retweeted 30% of the time. Maybe with a few more years of hard tweeting (hard twork) I can tweet my way to stardom (Twitterdom). Wish me luck! I’m not sure I’ll make it, but at least Twitter affords the opportunity and a chance.

Imagine what my businesses would be like if I had a million followers on Twitter. I would be rich and would have more time to write blog entries! Yay!!! (and a yacht with internet connection)

Twitter’s algorithm for “people” under keyword search doesn’t add up!

September 10, 2010 by 123outsource
Categories: Analytics | Tagged , , | Leave a comment

Dormant accounts galore!

Suggestions for Twitter’s algorithm

Twitter’s algorithm for who shows up under “People” in a given keyword query has some serious drawbacks. Results include many dormant profiles that haven’t posted in months. I’m not sure what the other components of the algorithm are. It might include how many posts they made with the tag / keyword in question along with how many relevant followers they have. It is complicated indeed.

I think that what makes more sense is to see who has been the most active in the last month. For those who have been active, then another layer of how well they have been doing in the last six months, and how many relevant followers they have might compliment the algorithm.

I think they should hire Janet Jackson to put her 2 cents worth in when creating a new algorithm. Her suggestion might be — what have you done for me lately?